Armando Turco, BBH NY’s head of account management, has been promoted to BBH North America head of talent, a newly created position. A BBH veteran of 8 years, Turco was chosen for the role not only for his longtime immersion in the agency’s culture, but also for the perspective he brings as a seasoned agency leader, who understands how to assemble, develop and lead successful teams to achieve their best work and drive a client’s business.
Turco’s responsibilities overseeing all of talent management will not only include operations and recruitment, but also career development, education and culture enrichment. He will report directly to Pat Lafferty, CEO, BBH North America. “Cultivating and championing our talent has always been a priority at BBH. We truly believe that hiring and developing the most amazing, smart, creative, all-around good people is critical to our ongoing success. In the wake of an incredible growth year both creatively and fiscally, increased emphasis on people and leader development was an essential next step,” said Lafferty. “Armando takes so much pride in the BBH brand and has an intimate understanding of the culture here. He truly knows what it takes for a person to thrive and succeed as a ‘black sheep,’ so selecting him for this role was a natural choice.”
During Turco’s tenure, he has amassed diverse experiences with clients like Sony PlayStation, Unilever (Axe), LG, Sprite, Johnnie Walker, Baileys and Miller Lite.
Succeeding Turco as BBH NY head of account management will be Torrey La Grange, current global business director at BBH New York since 2013. During her tenure, she has worked on BBH clients Axe, Vaseline, and Robinson’s Fruit Shoot. La Grange held previous positions with such shops as Tangerine, JWT, Saatchi & Saatchi, and Publicis.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More