Global independent creative agency GUT has brought on board the executive creative director team of Ariel Abramovici and Bruno Acanfora. Hailing from TBWAChiatDay LA where they served as global creative directors, this award-winning pair will be responsible for working on GUT’s roster of clients. Both Abramovici and Acanfora are based in Los Angeles, and report to Juan Javier Peña Plaza and Ricardo Casal, who are partners at the agency and who will now be serving as executive creative directors for the entire North America region.
With almost 20 years of experience in the industry, Abramovici and Acanfora have won multiple international awards from Cannes Lions, The Clios, The Effies, Webbys and more over the course of their careers. To date, the pair has worked together in Buenos Aires, Chicago, New York and Los Angeles on some of the world’s biggest brands, including Coca-Cola, Apple, Nike, NBA, DIRECTV, Disney+ and Gatorade. At TBWAChiatDay LA, they were the creative leads on the Gatorade global business, working together on its “Water Made Active” campaign, as well as its “Heart of a Lio” campaign, which was viewed by more than 300 million people. For the NBA, they helped create its “This Is Why We Play” campaign, as well as helped launch streaming giant Disney+.
A statement from Abramovici and Acanfora read, “GUT is becoming known for creating big, successful ideas that not only create a lasting impact on culture, but also help brands solve their biggest business challenges through creativity. The opportunity to work with the team and to help tell a brand’s best story through creativity, data, strategy and craft is going to be a lot of fun. We’re looking forward to working alongside the creatives to help them develop and nurture their ideas, and seeing how we can continue pushing the boundaries of creativity to help each client’s business continue to grow, as well as help them infiltrate pop culture.”
Meanwhile Peña Plaza and Casal jointly stated, “We’ve been admiring Bruno and Ari’s work for years, watching them do extremely powerful ideas for some of the biggest brands in the world, so when the chance came for them to join us, it wasn’t a matter of ‘if’, only a matter of ‘when’. The energy and excitement they bring to the team is contagious, and we know they will help us continue to do incredible things not only with our clients, but also with our team through their leadership, mentorship and passion for creativity.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More