Ari Weiss has been appointed to the newly created role of North American chief creative officer at DDB. As of February 1, 2017, Weiss will be responsible for leading the agency’s North American creative departments. Weiss joins DDB from BBH New York, where he spent six years, leading his teams to 24 Cannes Lions, and most recently served as chief creative officer.
Wendy Clark, CEO of DDB North America, stated, “There were so many qualities we wanted in our North American chief creative officer, and Ari hits the mark on all of them. His work is sensational—driving business impact and consistently winning creative acclaim at the highest levels.”
Weiss said, “I am a huge advertising nerd. And you can’t be a huge advertising nerd without worshiping Bill Bernbach. He was the original creative renegade. He wasn’t a renegade because he wanted to be different; he was a renegade because he knew difference would drive business growth. That kind of bravery is in DDB’s bones. You pair that with the incredible momentum Wendy and her team have built in the last year and you’ve got the opportunity of a lifetime.”
Under Weiss’ leadership, BBH NY has created award-winning work for clients including AXE, PlayStation, Netflix, Vaseline, Seamless, UNICEF, Sprite and The Weather Channel.
In 2016 Weiss helped launch the political campaign of the fictional presidential candidate Frank Underwood (the star of the Netflix Original Series House of Cards). The campaign launched during the highest-rated political debate in American history and quickly became the top trending topic on Twitter. It was also recognized at the 2016 Cannes Festival with seven Lions, including one of the festival’s most coveted prizes, the Integrated Grand Prix.
In addition, Weiss penned the line “Greatness Awaits,” winning the PlayStation business and leading the brand to the largest console launch in gaming history. This not only successfully took PlayStation from the number three to the number one brand in the category, but it has helped sell over 50 million units to date. The launch campaign also received eight Cannes Lions, including Gold for both Cyber and Film—the only campaign to receive that honor in North America at the 2014 festival.
Clark said, “In what can only be described as a turnaround year for DDB, with epic new business wins, healthy expansion of existing clients and topline revenue growth, we are now completely focused on elevating the quality, impact and profile of our work. It is our very reason for being and nothing could be more important. My confidence could not be higher that Ari’s creative, cultural and business impact will be felt immediately at DDB and I just can’t wait to get started.”
Prior to BBH, Weiss worked at some of the industry’s most respected and award-winning agencies, including: BBDO, Wieden+Kennedy, Goodby, Silverstein and Partners, 180LA and Cliff Freeman & Partners, where he started his career. He has written highly effective and awarded campaigns for such brands as Nike, Sony, FedEx, Guinness, Snickers, DirecTV, Fox Sports, ESPN and The National Basketball Association.
Weiss’s creativity has been recognized by every leading awards-granting organization, among them Cannes Lions International Festival of Creativity, One Show, D&AD, Andy, Clios, Communication Arts, ADC, Webby, D&AD and Effies.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More