CLIENT
Match.com.
PRODUCTION CO.
Area 51 Films, Santa Monica.
John Adams, director; Tom Olgiersson, DP; Mark Thomas, president; Matthew Pomerans, executive producer; Rachel Griffin, head of production; Adam Cramer, producer. Shot on location in Vancouver, B.C.
AGENCY
Launch Partnership, Irving, Texas.
David Wilgus and Diane Seimetz, partners/creative directors; Paula Jarrell, executive producer; Tom Marcantal, art director; Kari Luna, copywriter.
STOCK FOOTAGE
Film & Video Stock Shots,
North Hollywood.
EDITORIAL
charlieuniformtango, Dallas.
Jack Waldrip, editor; Mary Alice Butler, producer.
POST/VISUAL EFFECTS
charlieuniformtango.
Dave Laird and Jim Eberle, online editors/compositors; Mary Alice Butler, producer.
Company 3, Santa Monica.
Steve Rodriguez, colorist.
AUDIO POST
charlieuniformtango.
Russell Smith, mixer/engineer.
MUSIC
Steve Ford Music, Chicago.
Steve Ford, composer/arranger.
SOUND DESIGN
charlieuniformtango.
Russell Smith, sound designer.
THE SPOTS
Two :30s for online dating service Match.com warn love seekers against the perils of trusting your love life to the whims of chance. In "Destiny Is a Slacker," the title character is portrayed as an indolent immortal who spends his days in his swinging bachelor pad. Like many before her, a woman, hoping to invoke his aid in matters of the heart, dials his phone, leaving messages on his answering machine and pager, but Destiny is too busy watching cartoons to answer. "Take destiny into your own hands," advises the voiceover, "with Match.com." In "Cruel Fate," a man and woman catch each other’s eye from cafés on opposite sides of a city street. But when "Mr. Right" heads over to join her, a glamorous but ill-willed Fate—sitting at a nearby table—intercedes, mowing him down with a bus. When the unlucky woman hooks up with a different guy via her laptop and Match.com, the foiled Fate gives a heart attack to the next attractive single male she meets, and he falls face first into a plate of spaghetti.
Spots broke in September.