Happy families are all alike; every unhappy family is unhappy in its own way," observed Tolstoy in Anna Karenina‘s first sentence. However, the sage of St. Petersburg might have revised his famous pronouncement if he had seen the Bryan Buckley-directed commercial "Family Vacation"-created by Goodby, Silverstein & Partners, San Francisco, as part of a four-spot package for Goodyear Tires’ "On the Wings of Goodyear" campaign. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
The Goodyear Tire & Rubber Company.
PRODUCTION CO.
hungry man, bicoastal.
Brian Buckley, director; Barry Markowitz, DP; Steve Orent,
executive producer; Kevin Byrne, producer. Shot on location at Tejon Ranch, Lebec, Calif., Fraser, B.C., and Seymour Demonstration Forest, Vancouver, B.C.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Jeff Goodby, Rich Silverstein and Dave Gray, creative directors; Tom Miller, copywriter; Stephen Pearson, art director; Cindy Epps and Cindy Fluitt, executive producers.
EDITORIAL
Nomad Editing Company,
Santa Monica.
Tom Muldoon, editor; Steve Miller, assistant editor.
POST
Steele VFX, Santa Monica.
Jerry Steele, online editor.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
VISUAL EFFECTS
Steele VFX.
Jerry Steele, visual effects artist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer; Matt Downs, assistant mixer.
MUSIC
Elias Associates, bicoastal.
Michael Sherwood, composer.
SOUND DESIGN
Machine Head, Venice, Calif.
Stephen Dewey and Chris Smith, sound designers; Shari Christensen, producer.
