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    Archimedia to demonstrate 4K 60p player technology at 2015 HPA Tech Retreat

    By SHOOTUpdated:No Comments620 Views
    DELRAY BEACH, Fla. --

    Archimedia Technology, a company with applications that bring precise multiformat viewing to the professional’s desktop, TV, UHDTV, and SDI infrastructure, will host a demo room at the 2015 HPA Tech Retreat, Feb. 9-15 in Palm Springs, Calif. Archimedia will demonstrate its Atlas professional media player, which now plays 4K 60p and high dynamic range (HDR) content on any display to the best of that display’s native ability.

    Visitors to Archimedia’s demo room at the HPA Tech Retreat will see Atlas play clips from Elemental’s 4K 60p demo reels in several formats, as well as from the “El Fuente” movie documentary commissioned by Netflix in 4K 60p in IMF, HEVC, and ProRes formats. All will be shown on a UHDTV streaming from an Atlas 4K lent by 3rd i QC. Archimedia representatives will be on hand to explain the system’s key features and how Atlas fits into the postproduction and screening workflow.

    Atlas is capable of playing 4K 60p and HDR encoded content at full screen in practically any format from all kinds of sources and manufacturers on all kinds of screens, from a laptop to a UHDTV to a projector aimed at the side of a building, all with frame-accurate precision at speeds commensurate with the hardware. That capability is a breakthrough for all professionals in the media and entertainment industry — from technorati to producers to executives to archivists to lawyers — who until now had no way to view 4K 60p and HDR content outside of the edit suite where it was created without first transcoding it to a smaller format to suit hardware limitations.

    Atlas takes care of the transcoding step, thanks to a unique professional-grade scaler built into the player. The comprehensive range of formats supported includes the latest IMF, HEVC, and AS-11 DPP formats; more than 100 caption/subtitle formats required by law around the world; DPX, TIFF, and EXR frame sequences; encrypted DCP; and Dolby® audio codecs.

    “Everyone needs a player that will let them watch 4K 60p on the screens they already have, and that’s exactly what the latest version of Atlas is designed to do,” said Archimedia CEO Mark Gray. “It’s an impressive feat that still dazzles us, and we think HPA retreat attendees will be just as dazzled. These innovations are what have made Atlas a staple for major studios, TV networks, and production and post houses around the world.”

    Tags:ArchimediaHPA Tech Retreat



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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