Arcade has signed editor Matt Laroche for first-time commercial representation. Born and raised in Southern California, Laroche had his love of film sparked at a young age when he discovered his parents’ extensive movie collection. With a budding interest in filmmaking, he as a high school student immersed himself in the art by writing screenplays, directing homemade movies and teaching himself how to edit in Final Cut Express. He went on to study Film & TV at California State University Los Angeles after graduating, where he learned the ins and outs of film production and realized that his true passion was editing.
Since launching his career, Laroche has worked with clients like Adidas, Nike, Champs, Quickbooks, Hulu, Nissan and Facebook, agencies like Wieden + Kennedy, TBWAChiatDay LA and 72andSunny, and directors like Matt Aselton, Tim Godsall, Traktor and Rick Famuyiwa.
“Editing is such a satisfying, flow-inducing process for me,” said Laroche. “It’s afforded me the opportunity to get to know so many inspiring people and I’m just very excited to continue building at Arcade.”
Laroche’s diverse range of commercial work includes everything from visual comedy and beautiful anthemic pieces to music and sound design driven films. Over the years, he has also edited short films and music videos, including a new short called Where We Go, which he both scored and edited, as well as the recently released video for King Pari’s “Mary.”
Arcade partner and editor Geoff Hounsell said of his work, “Matt has incredible instinct and brings great ideas. He makes every project he works on better and his sound work is always spot on.”
Arcade Edit is a bicoastal film and television editorial house established in 2008. Laroche joins an editors’ roster which includes Hounsell, Ali Mao, Brad Waskewich, Colin Patton, Dave Anderson, Jeff Ferruzzo, Josh Hegard, Kim Bica, Laura Sanford, Paul Martinez, Quin Williams, Sean Lagrange and Will Hasell.
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More