Arcade Edit has added editor Laura Sanford to its roster. Sanford hails from Orlando, Florida. She created short videos for friends in high school, developed an early interest in editing, and pursued a degree in media production. After graduating from Florida State University, Sanford moved to Los Angeles, where she found work in the service industry while beginning her freelance editing career.
In 2012, Sanford was hired as a jr. editor at Arcade Edit. She has spent the past six years honing her skills as an assistant, most recently with Geoff Hounsell. During her time at Arcade Edit, she worked with brands such as Google, Apple, Old Spice and NBA2K, for agencies Wieden + Kennedy, Media Arts Lab and Crispin Porter & Bogusky. Notable work includes Steve Roger’s recent Turbo Tax campaign “Free” out of Wieden + Kennedy, NFL’s Fantasy Football campaign out of GS&P directed by Aaron Stoller of Biscuit Films, and the short film “Unzipping,” written, directed and featuring Lisa Edelstein.
“I’m so incredibly grateful and excited to be able to start this next chapter of my career with a company that feels like family,” said Sanford.
Sanford comes aboard an Arcade roster which includes Dave Anderson, Kim Bica, Jeff Ferruzzo, Will Hasell, Geoff Hounsell, Sean Lagrange, Ali Mao, Paul Martinez, Nick Rondeau and Brad Waskewich. Damian Stevens is Arcade EP and managing partner.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More