CLIENT
Ethan Allen Swedish Home.
PRODUCTION CO.
The A+R Group, bicoastal.
David Cameron, director; Christophe Lanzenberg, DP; Roberto Cecchini and Lori Lober, executive producers; Brian Kilcullen, producer. Shot on location in Malibu, Los Angeles and Altadena, Calif.
AGENCY
Grey Worldwide, New York.
Denise O’Blenness, group creative director; Steve Gardner, associate creative director/copywriter; Carmine Licata, associate creative director/art director; Laura Lagatta, producer.
EDITORIAL
The Blue Rock Editing Company, New York.
Laura Milstein, editor; Ed Martini, assistant editor.
POST
The Blue Rock Editing Company
Ed Martini, online editor.
Pacific Data Post, Santa Monica.
Paul Lear, colorist.
AUDIO POST
Blast Digital Audio, New York.
Joe O’Connell, mixer.
MUSIC
tomandandy, New York.
Mitch Davis, composer; Andy Milburn, creative director; Jason Menkes, pro-ducer.
THE SPOT
The :30 "Ingredients" showcases Ethan Allen’s Swedish Home home furnishings collection. Visuals of white furniture and people dressed in white are shown, while a narrator recites a recipe-style voiceover: "One part tulip, two parts French vanilla and one white wall shutter; mix one quart lazy afternoon, stir in one cup sunshine, and a pinch of fresh sand … All the ingredients you need to make an elegantly simple home."
Spot broke in August.