CLIENT
Wm. Wrigley Jr. Company/Eclipse.
PRODUCTION CO.
The A+R Group, bicoastal.
David Ramser, director; Daniel Pearl, DP; Roberto Cecchini and Lori Lober, executive producers; Joseph Sassone, producer. Shot on location in Los Angeles and Silver Springs, Fla.
AGENCY
BBDO Chicago.
Gordon Robertson, group creative director; Al Wyatt, copywriter; Todd Hoffman, art director; Diana Schroeder, producer.
EDITORIAL
Optimus, Chicago.
Randy Palmer, editor; Brian Hrastar, assistant editor; Gretchen Prager, executive producer.
POST
Optimus.
Craig Leffel, colorist; Ken Wald, assistant colorist; Mike Webber, online editor; Vernon Cowles, assistant online editor.
VISUAL EFFECTS
SOL designfx, Chicago.
Greg Souers, senior effects artist; John Dietz, 3-D artist.
Total Fabrication, North Hollywood.
Ken Hall, fabricator.
AUDIO POST
Optimus.
Bruce Lash, mixer/engineer; Nick Ferreri, assistant mixer/engineer.
MUSIC/SOUND DESIGN
Spank! Music & Sound Design, Chicago.
Greg Allan, composer; Tim Gedemer, sound designer.
THE SPOT
In the :30 "Runyon," an onion (a man in costume as the vegetable) runs towards a waiting car in which a shrimp, olive and pepper (again, performers in costume) are waiting. They shout for their smelly friend to hurry, but before he can reach the vehicle the onion is vaporized. The voiceover states, "When we find bad breath, we kill it. With Eclipse gum it’s lights out, bad breath."
Spot broke in September.