CLIENT
The Quaker Oats Company/
Take Heart.
PRODUCTION CO.
The A+R Group, bicoastal.
Michael Cuesta, director/DP; Roberto Cecchini and Lori Lober, executive producers; Michael Downey, producer. Shot on location in Southampton and East Hampton, N.Y.
AGENCY
FCB Chicago.
Debby Fries, creative director/art director; Carolyn Bergen, copywriter; Colleen Dirsmith, executive producer; Cheryl Lindquist, producer.
EDITORIAL
Optimus, Chicago.
Randy Palmer, editor; Julia Finlayson, executive producer.
POST
Optimus.
Scott Yurks, online editor.
Nice Shoes, New York.
Scott Burch, colorist.
VISUAL EFFECTS
Digital Kitchen, Chicago.
Don McNeill, executive producer; Alan Nay, graphics editor; Janice Harryman, designer/Flame artist; Rob Crabtree, creative director; Erin Sarofsky, designer.
AUDIO POST
Optimus.
Bruce Lash, mixer.
THE SPOT
Set to the Kool & the Gang tune "Jungle Boogie," the :30 "Get Down" features vignettes of active people who have benefited from eating Quaker’s Take Heart cereal, which helps to lower one’s cholesterol.
Spot broke in August.