Disney-Marvel movie generates $96.2M
By Jessica Herndon, Film Writer
LOS ANGELES (AP) --Disney and Marvel could be one of the finest teams around.
Continuing the success of their superhero franchise, "Captain America: The Winter Soldier" has set a record as the biggest domestic April release ever. The Disney sequel debuted with $96.2 million, topping the previous record-holder, 2011's "Fast Five," which opened with $86.2 million.
"The Winter Soldier," which stars Chris Evans as the shield-wielding superhero and Scarlett Johansson (whose sci-fi film "Under the Skin" also debuted this weekend with $140,000) as Black Widow, commanded 32 international markets last weekend.
Expanding to Russia, Australia and China in its second week, the Marvel comic adaptation, boasting a budget of over $170 million, earned $107.1 million internationally this weekend, bringing its overall worldwide haul to more than $303 million.
Also a touchstone for Imax, "The Winter Soldier" received $9.6 million of its U.S. haul on 346 screens showing the film in the enhanced resolution format. Internationally, it showed on 278 Imax screens, bringing in $6.5 million, $4 million of which was delivered from China.
"Captain America: The First Avenger," which had a budget of around $140 million, debuted in July 2011 with $65 million. Overall, it earned $371 million worldwide.
Why the shift to an April release rather than remaining a summer launch?
"We looked at the possibility of creating separation from the other summer tentpoles," said Dave Hollis, head of worldwide theatrical distribution for Disney. "There was an opportunity. We have the second Marvel film coming at the end of the summer in 'Guardians of the Galaxy.' We wanted to start and end the summer and take advantage of this holiday. In the next month or so we'll have the benefit of spring break."
"The Avengers effect," as Hollis calls it, set the stage for the continuation of Marvel's massive box office presence, which includes the "Iron Man" and "Thor" franchises. With the release of the films' sequels, both have seen earning jumps of over 35 percent.
"There are very few movie brands that are this consistent," Paul Dergarabedian, senior media analyst for box-office tracker Rentrak, said of the Disney-Marvel team. "For 'The Winter Soldier' to push on $100 million in April shows that you can release a big movie any time of the year. Every studio is going to be looking at this date to plant their flag in the future."
Meanwhile, Paramount's biblical saga "Noah," starring Russell Crowe, Jennifer Connelly and Emma Watson, took a drastic dip in its second weekend, earning $17 million after debuting with $44 million. Still, it sailed into second place, crossing the $70 million mark domestically, while pushing Lionsgate's young adult science-fiction thriller "Divergent," led by Shailene Woodley, to third with $13 million in its third week. Its stateside total is now $114 million.
Freestyle Releasing's surprise hit "God's Not Dead" took the No. 4 slot with $7.7 million in its third weekend.
Despite the decrease in the "Noah" box office performance, the outcome of film's debut, its overall haul, and the success of both "Son of God" and "God's Not Dead" bodes well for other biblical-themed films coming this year, including "Heaven is for Real," starring Greg Kinnear and "Exodus: Gods and Kings," starring Christian Bale.
Coming in at No. 5, Wes Anderson's "The Grand Budapest Hotel" collected $6.3 million, bringing its domestic total to $33 million. Fox Searchlight expanded its stylish comedy to 1,263 locations, and the studio plans to add even more in the coming weeks. This is Anderson's second widest expansion following 2009's "Fantastic Mr. Fox."
"As this movie is expanding it is just building an audience," Dergarabedian said. A total of "$33 million compared to something like 'Captain America' doesn't sound like a lot, but it's a huge number for a film like 'Grand Budapest' that is so indie-minded and original."
The weekend's other releases included Codeblack Films' "Frankie and Alice," starring Halle Berry as a dancer with multiple personality disorder. Playing in 171 locations, it earned $350,000.
And Fox Searchlight's dark comedy "Dom Hemingway," starring Jude Law and "Game of Thrones" star Emilia Clarke, had a domestic gross of $32,000 after showing in only four theaters in New York and Los Angeles. Next week the film will expand to nearly 40 locations.
Disney's "Muppets Most Wanted," which landed at No. 6 with $6.3 million in its third weekend, and Fox's "Mr. Peabody and Sherman," coming in at No. 7 with $5.3 million in its fifth weekend, were the top kiddie films. But Fox's animated "Rio 2" stands to knock them down a few notches when it opens in the U.S. next weekend.
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Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Rentrak. Where available, latest international numbers are also included. Final domestic figures will be released on Monday.
1."Captain America: The Winter Soldier," $96.2 million ($107.1 million international).
2."Noah," $17 million ($46 million international).
3."Divergent," $13 million ($11.1 million international).
4."God's Not Dead," $7.7 million.
5."The Grand Budapest Hotel," $6.3 million ($5.5 million international).
6."Muppets Most Wanted," $6.3 million ($1.9 million international).
7."Mr. Peabody and Sherman," $5.3 million ($11.2 million international).
8."Sabotage," $1.9 million.
9."Need for Speed," $1.84 million ($4.7 million international).
10."Non-Stop," $1.83 million ($2.5 million international).
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Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada) for films distributed overseas by Hollywood studios, according to Rentrak:
1. "Captain America: The Winter Soldier," $107.1 million.
2. "Noah," $46 million.
3. "Rio 2," $22.2 million.
4. "Mr. Peabody and Sherman," $11.2 million.
5. "Divergent," $11.1 million.
6. "Frozen," $8.2 million.
7. "The Lego Movie," $7.3 million.
8. "Ocho apellidos vascos," $7.2 million.
9. "The Grand Budapest Hotel," $5.5 million.
10. "Need for Speed," $4.7 million.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More