Apple entered the primetime commercial Emmy nominees’ circle for the fourth consecutive year–this time for two spots: iPhone 13 Pro’s “Detectives” directed by David Shane of O Positive with creative from Apple itself; and Apple TV+’s “Everyone But Jon Hamm” directed by Wayne McClammy of Hungry Man for TBWAMedia Arts Lab.
This marks the third time in four years that Apple has had two spot Emmy nominations.
Deuces were also wild for production companies O Positive and Hungry Man this year. In addition to “Everyone But Jon Hamm,” Hungry Man scored an Emmy nod for Change The Ref’s “The Lost Class,” directed by Bryan Buckley for Leo Burnett, Chicago. And O Positive’s two nominations came for Apple’s “Detectives” and Chevy Silverado’s “Walter The Cat.” The latter was directed by Jim Jenkins for agency Commonwealth//McCann.
Rounding out this year’s field of primetime commercial Emmy nominees were: Sandy Hook Promise’s “Teenage Dream" directed by Henry-Alex Rubin of SMUGGLER for BBDO New York; and Meta’s “Skate Nation Ghana” directed by a collective of four directors from production house Love Song–Daniel Wolfe, Bafic, Elliott Powers and Justyna Obasi–for Droga5 New York. Obasi is an alum of SHOOT’s 2020 New Directors Showcase.
Here’s a rundown of the Emmy nominations for Outstanding Commercial:
Outstanding Commercial
“Detectives” – Apple iPhone 13 Pro
O Positive, Production Company
Apple, Ad Agency
“Everyone But Jon Hamm” – Apple TV+
Hungry Man Productions, Production Company
Media Arts Lab, Ad Agency
“The Lost Class” – Change The Ref
Hungry Man Productions, Production Company
Leo Burnett Chicago, Ad Agency
Skate Nation Ghana – Meta
Love Song, Production Company
Droga5, Ad Agency
“Teenage Dream” – Sandy Hook Promise
BBDO New York, Ad Agency
SMUGGLER, Production Company
“Walter The Cat” – Chevy Silverado
Commonwealth//McCann, Ad Agency
O Positive, Production Company
The winner of the Emmy for Outstanding Commercial will be announced and honored during the Creative Arts Emmys ceremony weekend on Sept. 3 and 4 in Los Angeles.