By Robert Goldrich
LOS ANGELES --Apple entered the primetime commercial Emmy nominees’ circle for the fourth consecutive year–this time for two spots: iPhone 13 Pro’s “Detectives” directed by David Shane of O Positive with creative from Apple itself; and Apple TV+’s “Everyone But Jon Hamm” directed by Wayne McClammy of Hungry Man for TBWAMedia Arts Lab.
This marks the third time in four years that Apple has had two spot Emmy nominations.
Deuces were also wild for production companies O Positive and Hungry Man this year. In addition to “Everyone But Jon Hamm,” Hungry Man scored an Emmy nod for Change The Ref’s “The Lost Class,” directed by Bryan Buckley for Leo Burnett, Chicago. And O Positive’s two nominations came for Apple’s “Detectives” and Chevy Silverado’s “Walter The Cat.” The latter was directed by Jim Jenkins for agency Commonwealth//McCann.
Rounding out this year’s field of primetime commercial Emmy nominees were: Sandy Hook Promise’s “Teenage Dream" directed by Henry-Alex Rubin of SMUGGLER for BBDO New York; and Meta’s “Skate Nation Ghana” directed by a collective of four directors from production house Love Song–Daniel Wolfe, Bafic, Elliott Powers and Justyna Obasi–for Droga5 New York. Obasi is an alum of SHOOT’s 2020 New Directors Showcase.
Here’s a rundown of the Emmy nominations for Outstanding Commercial:
Outstanding Commercial
“Detectives” – Apple iPhone 13 Pro
O Positive, Production Company
Apple, Ad Agency
“Everyone But Jon Hamm” – Apple TV+
Hungry Man Productions, Production Company
Media Arts Lab, Ad Agency
“The Lost Class” – Change The Ref
Hungry Man Productions, Production Company
Leo Burnett Chicago, Ad Agency
Skate Nation Ghana – Meta
Love Song, Production Company
Droga5, Ad Agency
“Teenage Dream” – Sandy Hook Promise
BBDO New York, Ad Agency
SMUGGLER, Production Company
“Walter The Cat” – Chevy Silverado
Commonwealth//McCann, Ad Agency
O Positive, Production Company
The winner of the Emmy for Outstanding Commercial will be announced and honored during the Creative Arts Emmys ceremony weekend on Sept. 3 and 4 in Los Angeles.
California Gov. Newsom Signs Laws To Protect Actors Against Unauthorized Use Of AI
California Gov. Gavin Newsom signed off Tuesday on legislation aiming at protecting Hollywood actors and performers against unauthorized artificial intelligence that could be used to create digital clones of themselves without their consent.
The new laws come as California legislators ramped up efforts this year to regulate the marquee industry that is increasingly affecting the daily lives of Americans but has had little to no oversight in the United States.
The laws also reflect the priorities of the Democratic governor who's walking a tightrope between protecting the public and workers against potential AI risks and nurturing the rapidly evolving homegrown industry.
"We continue to wade through uncharted territory when it comes to how AI and digital media is transforming the entertainment industry, but our North Star has always been to protect workers," Newsom said in a statement. "This legislation ensures the industry can continue thriving while strengthening protections for workers and how their likeness can or cannot be used."
Inspired by the Hollywood actors' strike last year over low wages and concerns that studios would use AI technology to replace workers, a new California law will allow performers to back out of existing contracts if vague language might allow studios to freely use AI to digitally clone their voices and likeness. The law is set to take effect in 2025 and has the support of the California Labor Federation and the Screen Actors Guild-American Federation of Television and Radio Artists, or SAG-AFTRA.
Another law signed by Newsom, also supported by SAG-AFTRA, prevents dead performers from being digitally cloned for commercial purposes without the permission of their estates. Supporters said the law is... Read More