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    Apple Named Cannes Lions Creative Marketer of the Year

    By SHOOTUpdated:No Comments4432 Views
    Tor Myhren, Apple's VP of marketing communications
    LONDON --

    Cannes Lions has named Apple Inc. as the Creative Marketer of the Year 2019 in honor of its world-class creative communications and marketing initiatives.

    The highly coveted award recognizes an organization that demonstrates sustained creative excellence in the marketing of their products across multiple platforms and distinguishes itself by embracing collaboration between partners and agencies to produce truly outstanding creative communications and marketing.

    In 2018 the company won the Entertainment Lion for Music Grand Prix for “Welcome Home,” an ad directed by Spike Jonze  of MJZ for Apple HomePod that featured FKA twigs dancing to Anderson Paak’s “Til It’s over” amid a riot of color. Apple also won the Brand Experience & Activation Lion Grand Prix and a Titanium Lion for “Today at Apple,” an in-store experience and community engagement campaign that reimagined the retail experience and provided education and product support. A further 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions were awarded across 10 different campaigns.

    Simon Cook, managing director of Cannes Lions, said, “Apple Inc. is highly deserving of the Creative Marketer of the Year award. The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands.”

    Tor Myhren, Apple’s VP of marketing communications, said, “We are humbled to receive this prestigious award. Apple has always believed creative, passionate people can change the world for the better. We make tools for those people, and we make marketing for those people.”

    The Creative Marketer of the Year award was introduced in 1992. Past recipients include Google, Burger King, Samsung, Heineken, McDonald’s, Coca-Cola, Mars, IKEA and Unilever, each of whom have demonstrated that outstanding creativity drives business growth.

    Defining Apple Inc. ads include “World Gallery,” part of the “Shot on iPhone” campaign which won 5 Gold Lions and a Grand Prix in 2015, “Dance,” from the awarded “Silhouette” campaign for iPod in 2004, and “1984,” for Apple Computers winning a Cannes Lions Grand Prix in 1984.

    Apple Inc. will be presented with the award at the final Awards Show of the Festival on Friday, June 21; accepting the honor will be Myhren.

    Category:News
    Tags:AppleCannes LionsTor Myhren



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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