Apple CEO Tim Cook said Tuesday that apps are the future of television and that the company wants to help change the entertainment industry.
Cook was speaking at a meeting of tech and other startups in Amsterdam, two months after Apple announced software enhancements for its TV system, Apple TV, and knocked $50 off the price of its smart watch.
Since launching Apple TV, "it's clear to us as we pull that string that there's a lot left to do and we'd like to be a catalyst in changing the world of entertainment," said Cook, whose company already radically changed the music industry with its iTunes store.
The Apple boss told a meeting in the Dutch capital that the Apple Watch also should become a vital tool for wearers to keep a check on their health.
"The holy grail of the watch is being able to monitor more and more of what's going on in your body," he said. "It's not possible technologically to do it today to the degree that we can imagine it, but it will be."
Cook said that health is a field Apple is focused on now and into the future. In March it announced CareKit, a set of tools for developers who create mobile apps for medical use. Such apps could help patients monitor chronic conditions such Parkinson's disease and share that data with their doctors.
Apple remains the world's most valuable company, but sales of both its iPhones and iPads have been falling as consumers increasingly hold off on upgrading their devices. That sales slowdown is the main reason Apple's stock has fallen by nearly 30 percent during the past year.
At the same meeting of entrepreneurs promoting their startups, Eric Schmidt of Google's parent company Alphabet criticized European governments for choking startups in red tape and legislation.
"There are a gazillion laws that still make it difficult to be an entrepreneur. It's much harder to be an entrepreneur in Europe than it is in America," he said.
Juliette Welfling Takes On A Musical, A Crime Thriller, Comedy and Drama In “Emelia Pérez”
Editor Juliette Welfling has a track record of close-knit, heartfelt collaboration with writer-director Jacques Audiard, a four-time BAFTA Award nominee for Best Film not in the English Language--starting with The Beat That My Heart Skipped in 2006, then A Prophet in 2010, Rust and Bone in 2013, and Dheepan in 2017. He won for The Beat That My Heart Skipped and A Prophet.
Welfling cut three of those features: A Prophet, Rust and Bone, and Dheepan. And that shared filmography has since grown to most recently include Emelia Pérez, the Oscar buzz-worthy film from Netflix. Welfling herself is not stranger to Academy Award banter. In fact, she earned a Best Achievement in Film Editing Oscar nomination in 2008 for director Julian Schnabel’s The Diving Bell and the Butterfly.
Emelia Pérez is a hybrid musical/drama/thriller which introduces us to a talented but undervalued lawyer named Rita (portrayed by Zoe Saldana) who receives a lucrative offer out of the blue from a feared drug cartel boss who’s looking to retire from his sordid business and disappear forever by becoming the woman he’s always dreamt of being (Karla Sofía Gascón in a dual role as Manitas Del Monte/Emilia Pérez). Rita helps pull this off, orchestrating the faked death of Del Monte who leaves behind a widow (Jessi, played by Selena Gomez) and kids. While living comfortably and contently in her/their new identity, Pérez misses the children. Pérez once again enlists Rita--this time to return to family life, reuniting with the kids by pretending to be their aunt, the sister of Del Monte. Now as an aunt, Pérez winds up adopting a more altruistic bent professionally,... Read More