In the midst of the celebration of International Women’s Day & Women’s History Month in March, colorist Jennifer Gaida joined her new creative home at Apache.
“There is a lot of gender imbalance in the film industry, in the role of color grading specifically,” shared Apache’s managing partner/EP, LaRue Anderson. “I fight to change that with all that I am. We are honored that Jennifer chose to accept our offer to join Apache. When she contacted me and told me she was moving to Los Angeles, I knew I had to meet with her immediately. Jennifer is an amazing colorist, artist, photographer and human!”
Growing up in South Carolina, Gaida discovered her passion for visual arts early on in life. As a young film enthusiast, she lived vicariously through creative expression and naturally gravitated towards the beauty of telling stories through film. During her last semesters of college she was introduced to the world of postproduction, eventually evolving her editing skills into color grading while leading sessions at video postproduction companies Utopic and Energy BBDO’s Flare in Chicago. Finally making her colorist role official at post studio The Colonie, she landed her first feature film, North of the 10, that was lensed across various cities including Los Angeles, Chicago and Abu Dhabi.
Gaida’s recent work includes color grading video campaigns for brands including Walmart, Toyota, Rare Beauty and La Mer. She independently colored music videos and shorts starring Vic Mensa, KSI and Rhyan Lamarr.
“During the pandemic, many of us reassessed the way we live our lives,” commented Gaida. “I am someone who constantly craves creative stimulation as well as personal and artistic growth. As much as I have loved Chicago for the past years, I felt a fire under me to change my circumstances. When I met the team at Apache, I was blown away by the talent, the work and how compassionate, FUN, and empathetic everyone is. I’m kind of in love with the whole situation and so excited for the future to come.”
As Gaida’s work with Apache gets underway, she joins a team whose recent projects include SXSW’s Jazz Fest, a Super Bowl spot for T-Mobile featuring Miley Cyrus, “Do It For The Phones,” and various more for State Farm, Toyota, Taco Bell, Budweiser and Hulu’s 2021 docuseries, McCartney 3,2,1.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More