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    Anti-Smoking Commercial Encourages Quitters

    By SHOOT StaffUpdated:No Comments1676 Views

    By Sarah Woodward

    --

    If you’ve ever tried to quit smoking, you’ll probably feel a sense of satisfaction after watching a Nicotrol spot called "Wake Up" in which a man beats up a giant cigarette and in the process conquers his own craving for a smoke.

    Created by BBDO New York and directed by Jeff Gorman of JGF, Hollywood, the :30 promoting the new Nicotrol Step-Down Patch, opens with a big, burning cigarette-actor Kevin Carr in a cigarette costume-standing next to a bed.

    Bryan Fox was an additional principal actor in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.

    Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Pharmacia/Nicotrol.

    PRODUCTION CO.

    JGF, Hollywood.

    Jeff Gorman, director; Curtis Wehr, DP; Gayleen Sharon, executive producer; Lilly Labonge, producer. Shot at Universal Studios, Universal City, Calif.

    AGENCY

    BBDO New York.

    Ted Sann, chief creative officer; Michael Patti, vice chairman/senior executive creative director; Ed Maslow, senior VP/senior creative director/art director; Mark Ezratty, senior VP/creative director/copywriter; Brian Schierman, producer; Karen Jean, music producer.

    EDITORIAL

    Bikini Edit, New York

    Renny Maslow, editor; Rebecca Beluk, assistant editor; Michelle Thibeault, producer.

    POST/VISUAL EFFECTS

    The Anx, New York.

    Joe Gawler, colorist.

    Guava, New York.

    Anne Skopas, executive producer; Robert Appelblatt, visual effects producer; Amber Wilson, visual effects artist/supervisor; Steve Koenig, online editor/visual effects artist; Alex Catchpoole, Tim Crean, Greg Cutler and Mark Wilhelm, visual effects artists.

    PRODUCTION DESIGN

    Jet Sets, North Hollywood.

    Michael Gaw, production designer; Doug Morris, general manager.

    COSTUME DESIGN

    Crisis FX, North Hollywood.

    James Clark, president; Jana Marie Bonar, head of costume department/costume designer; Colin Recchio, shop supervisor; Helena Martens, head of paint department.

    AUDIO POST

    Howard Schwartz Recording, New York.

    Steve Rosen, mixer.

    MUSIC/SOUND DESIGN

    Elias Arts, bicoastal.

    Matt Fletcher, composer; Kerry Smith, sound designer; Fritz Doddy, creative director; Keith Haluska, producer.

    Bikini Edit.

    Renny Maslow, sound designer.

    Category:Top Spot of the Week



    Stage and Film Actor Tony Roberts Dies At 85

    Friday, February 7, 2025

    Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies โ€” often as Allen's best friend โ€” has died. He was 85.

    Roberts' death was announced to The New York Times by his daughter, Nicole Burley.

    Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.

    "I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."

    Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.

    Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).

    "Roberts' confident onscreen presence โ€” not to mention his tall frame, broad shoulders and brown curly mane โ€” was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.

    In Eric Lax's book "Woody... Read More

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