J. Walter Thompson New York has appointed Anthony Nelson to serve as head of content production. Reporting to Brent Choi, chief creative officer for J. Walter Thompson New York and Canada, Nelson will oversee the development of video and film content for the agency’s flagship office.
Most recently, Nelson was with Goodby, Silverstein and Partners, New York, where he served as director of production, working as creative production lead for all of the agency’s accounts. Prior to joining Goodby, Nelson was with BBDO for nearly three years, serving as group executive producer for GE. Aside from managing the brand’s advertising production within the agency, he also helped create and lead a global network of producers and storytellers to create content for GE across all markets.
Prior to BBDO, Nelson was at FCB New York, and was part of the Oreo Daily Twist team that won a Cyber Grand Prix at the 2013 Cannes Lions International Festival of Creativity. From 2006 to 2011, he was with Crispin Porter + Bogusky, where he served as executive integrated production lead for Microsoft, Nike, Best Buy and Old Navy, and produced award-winning campaigns for Burger King and Volkswagen. His previous experience was producing for film, television, photography, music and events for several years in New York, San Francisco and Los Angeles.
“From gifs to Super Bowl spots, Anthony has done it all,” said Choi. “He’s passionate about bringing world-changing ideas to life and has the track record to prove it. He’s a non-traditional producer with both a scrappy, startup mentality and big agency experience, with the passion that will help us deliver breakthrough ideas for our clients.”
