Imaginary Forces (IF) has brought Anthony Gibbs on board as creative director. With vast experience in design and VFX, Gibbs has created traditional, interactive, and experiential projects for such brands as Apple, AT&T, Epic Games, and Google.
Gibbs joins Imaginary Forces following a 14-year tenure at creative studio Framestore, where he held creative director and design director titles. Gibbs notably art directed “Valentino: Master of Couture”–Somerset House’s most-attended exhibition of all time. Working closely with a team of fashion and set designers, software developers, and motion designers, the experience melded physical sculptures and 3D projections.
Gibbs also directed several in-show sequences, titles, and live studio content for “Comic Relief,” the BBC’s annual live fundraising event featuring performances by comedians and pop stars. More recently, he helmed a campaign for HP® Z Workstations, which beautifully depicts the creative process unfolding, from a simple sketch to full-on 3D animation. Gibbs’ Framestore clients included Intel, Dyson, BBC, EA, Nintendo, Lumen, and Formula 1.
Gibbs is currently serving as an AICP Post judge in the Graphic Design & Animation category.
A Similar But Different Take On A Feature Film Debut
Similar But Different is not only the moniker for the directorial duo of Dani Girdwood and Charlotte Fassler but also in some respects an apt description of their feature filmmaking debut, My Fault: London (Amazon MGM Studios). The movie, which premiered last week on Amazon Prime Video, has on one level some select elements similar to what we’re accustomed to in the young adult (YA) universe--which helps make it familiar, comfortable and relatable--yet at the same time My Fault: London brings a new, decidedly different dimension to YA entertainment, uniquely meshing action-adventure, mystery, music, romance and humor. The film captures the feel of the underground London culture, lending an authenticity and contemporary vibe that’s a departure from the norm when it comes to the adaptation of YA literature. This mesh of similar but different has served the film well in that there was some target audience skepticism initially over the notion of doing an English adaptation of the popular, fan-favorite Spanish-language novel “Culpa Mia,” the first of the “Culpables” trilogy. Thus it’s most gratifying for Girdwood and Fassler to see the social media response after the release of My Fault: London, with many viewers enthusiastically embracing the film. My Fault: London introduces us to Noah (portrayed by Asha Banks) who’s uprooted from her U.S. hometown, having to leave her boyfriend and friends behind to move with her mother (Eve Macklin) to London. Mom has a new rich husband (Ray Fearon) in London and their new residence is a mansion. There Noah meets Nick (Matthew Broome), her new stepbrother. They have an immediate mutual dislike for each other which blossoms into something quite different over time. Along the... Read More