Formerly with Goodby and TBWA\Chiat\Day
Anthony DeCarolis is joining Saatchi & Saatchi New York as executive creative director. He will be partnered with exec creative director Justin Ebert and work across a broad range of assignments, including Saatchi NY’s newest client addition: Charter Communications. DeCarolis was most recently a creative director at Goodby, Silverstein & Partners.
DeCarolis is an art director/creative director with 13-plus years of agency experience. His work has won most major awards, including Cannes, The One Show, The Clios, Communication Arts, The Art Directors Club, and the AICP Show. He also worked on McDonald’s “Baby” commercial which earned a primetime Emmy nomination in 2011.
As a creative director at Goodby, Silverstein & Partners, DeCarolis managed the Frito-Lay group, launching integrated campaigns for Doritos and Cheetos. He also helped lead other high-profile accounts such as TD Ameritrade and Nickelodeon.
Before heading to Goodby, DeCarolis spent three years as an associate creative director at TBWAChiatDay NY where he created global, award-winning work for Jameson Irish Whiskey, Skittles, Starburst, McDonald’s and Pepsi. His Pepsi “Refresh” anthem spot ran during the Super Bowl and launched the Pepsi Refresh Project.
DeCarolis also worked at TAXI New York and David & Goliath, where he produced integrated campaigns for KIA Motors, Bacardi, Versus Sports Network and the National Hockey League.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More