Anthony DeCarolis is joining Saatchi & Saatchi New York as executive creative director. He will be partnered with exec creative director Justin Ebert and work across a broad range of assignments, including Saatchi NY’s newest client addition: Charter Communications. DeCarolis was most recently a creative director at Goodby, Silverstein & Partners.
DeCarolis is an art director/creative director with 13-plus years of agency experience. His work has won most major awards, including Cannes, The One Show, The Clios, Communication Arts, The Art Directors Club, and the AICP Show. He also worked on McDonald’s “Baby” commercial which earned a primetime Emmy nomination in 2011.
As a creative director at Goodby, Silverstein & Partners, DeCarolis managed the Frito-Lay group, launching integrated campaigns for Doritos and Cheetos. He also helped lead other high-profile accounts such as TD Ameritrade and Nickelodeon.
Before heading to Goodby, DeCarolis spent three years as an associate creative director at TBWAChiatDay NY where he created global, award-winning work for Jameson Irish Whiskey, Skittles, Starburst, McDonald’s and Pepsi. His Pepsi “Refresh” anthem spot ran during the Super Bowl and launched the Pepsi Refresh Project.
DeCarolis also worked at TAXI New York and David & Goliath, where he produced integrated campaigns for KIA Motors, Bacardi, Versus Sports Network and the National Hockey League.
Director Lu Villaca Joins MADRE
Production company MADRE has added Brazilian director Lu Villaça to its talent roster. With degrees in cinema and performance and a master’s in screenwriting, Villaça brings a multifaceted approach to filmmaking. Villaça’s tastes have been shaped by her childhood training in ballet, studying Greek theatre texts, her passion for music, and her contemplative nature. She honed her cinematic skills early on as an AD and creative assistant before becoming a director. Intent on capturing the drama of everyday life as it plays out, Villaça is tuned in to how the bodies in her frame move through their environments and what elements of the story can be extrapolated from these compositions. Her sharp attention to detail in every aspect, from lighting to the final edit, is designed to connect emotionally with her audience. Villaça has been awarded three Cannes Lions for her film “Next Minute Law,” which promoted awareness of a law in Brazil designed to address the rampant epidemic of sexual violence. “Next Minute Law” also garnered Best Direction at El Ojo and the Ciclope Latino Festival, where Villaça also won Best New Talent. Additionally, she has directed assorted commercial campaigns for brands like Johnnie Walker, Huggies Wipes, Nestlé, Amazon, A.C. Camargo Cancer Center, and a spot for Medley featuring Brazilian Olympic gymnast Rebeca Andrade. Prior to joining MADRE, Villaca had been repped by production house LOBO. Recognized in Brazil as a top music video director, Villaca won Best Female Direction for her work on “Nu” by Assucena and “Lovezinho” by Rachel Reis, which also won Best National Music Video at the MVF Awards. Villaça additionally co-directed the documentary Pagliacci, an homage to circus artist Domingos Montagner... Read More