Los Films, the film discipline of the creative studio Los York, has signed Kristyna Archer for exclusive commercial filmmaking representation in the U.S. A multidisciplinary artist working across video, photography and AI, Archer has worked on campaigns for agencies such as 72andSunny, Anomaly, DDB, Digitas, FCB, Leo Burnett, McCann, Arnold and BBDO, among many others, and brands including Amazon, Google, UberEats, Kraft, L’Oreal and Pantene. Prior to joining Los Films, she had most recently been repped in the U.S. ad market by ArtClass. Her work has been selected by the Berlin Commercial Awards, Curation Hour, Cannes World Film Fest, VAEFF, CANIFFF, FFF Amsterdam, London Fashion Film Fest, and won Telly Awards, Shiny Awards, and a Webby. Recently Archer has been diving into virtual production, augmented and mixed realities and Unreal Engine, including world-building for Green Mountain Energy with the agency 160over90, and has been developing AI-infused concepts that push for innovation rooted in humanity, resurfacing the human in a deeply digital world. Archer has built a unique voice and a sense of humor that she is well known for, but lately has been up-leveling her work with a highly evolved expertise in experimental and innovative techniques. “Tech is the new black, but not many directors know how to use the new tools while thinking them through with intentionality. That’s Kristyna’s secret sauce” said Chris Abitbol, head of Los Films. “Kristyna integrates emergent technologies into her work, and does so with humanity and humor. She focuses on extending realities while being intentional about the brands and the stories, elevating the work to new heights, while keeping it all real, as in down-to-earth real and people-centric.” “As a... Read More