Production houses Anonymous Content and Iconoclast have entered into a partnership for commercials. Per the arrangement, bicoastal Anonymous will handle representation in the U.S. for Iconoclast’s roster of directors while Paris-headquartered Iconoclast will rep Anonymous’ directorial lineup in France.
Anonymous brings into the stateside fold such Iconoclast directing talent as Olivia Bee, Emily Kai Bock, Matthew Frost, Romain Gavras, Paul Geusebroek, Paul Gore, Patrick Jean, Gustav Johansson, Yoann Lemoine, Megaforce, JB Mondino, Jeremie Rozan, Edouard Salier, So Me, Gus Van Sant, We Are From LA, and Studio Recuenco.
Anonymous and Iconoclast share a common bond of diversification beyond commercials and branded content. Anonymous maintains Film, Television, Commercials Music Videos, Talent and new Media divisions. Content highlights include Winter’s Bone, Babel, Eternal Sunshine of the Spotless Mind, HBO’s True Detective, Procter & Gamble’s Emmy and DGA Award-winning “Best Job,” and Jay Z’s music video “Picasso Baby.”
Iconoclast fare beyond commercials includes fashion and luxury films, music videos and interactive content. Its work over the years has scored honors from the BTAA, D&AD, Creative Circle and the MVAs.
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More