While this morning saw Mad Men (AMC) score eight primetime Emmy Award nominations, including for Best Drama, the real ad industry also made its mark with Anomaly, New York, leading the way, scoring two Best Commercial nominations for Budweiser on the strength of “Puppy Love” directed by Jake Scott of RSA, and “Hero’s Welcome” helmed by The Malloys of HSI.
Meanwhile Wieden+Kennedy is looking to start a new Emmy streak. The agency had won the Emmy four straight years until that run was broken in 2013 by Grey New York which copped the Emmy for Canon’s “Inspired” directed by Nicolai Fuglsig of MJZ. Wieden+Kennedy is back in the nominations circle now with, ironically, another Fuglsig-directed commercial, “Possibilities” for Nike.
BBDO New York–which too has an Emmy tradition, including winning the very first primetime spot Emmy Award for HBO’s “Chimps” in 1997 (directed by Joe Pytka of PYTKA)–has earned its latest nomination on the basis of GE’s “Childlike Imagination” directed by Dante Ariola of MJZ.
And TBWAMedia Arts Lab, Los Angeles, and Apple are hardly strangers to Emmy proceedings, having won in ‘98 for “The Crazy Ones” (directed by Jennifer Golub). Now Apple returns to the nominations derby with “Misunderstood” directed by Lance Acord of Park Pictures.
The primetime commercial Emmy winner will be announced and honored at the Creative Arts Emmy Awards ceremony on Saturday, Aug. 16, in the Nokia Theater at LA Live.