By Mari Yamaguchi
TOKYO (AP) --It may not be as famous as Japanese anime legend Studio Ghibli, but Kyoto Animation has many core fans and is known as a team of skilled animators that provides top-quality work for others and can produce its own hits, such as "Lucky Star," ''K-On!" and the "Haruhi Suzumiya" series.
The company hit by a suspected arson on Thursday that killed 33 people and injured 36 others also has a unique founding history.
It was started in 1981 by a former animator who recruited housewives from her neighborhood in Uji city south of Kyoto, where she married and moved from Tokyo, the center of the animation industry.
Yoko Hatta previously had worked at Mushi Production, a studio for the works of anime legend Osamu Tezuka, who created Astro Boy and Kimba the White Lion.
The company, better known as KyoAni, doesn't have a major presence in Japan but has won gradual recognition while providing secondary animation work for major productions. Their work included a 1998 "Pokemon" feature that appeared in U.S. theaters and a "Winnie the Pooh" video.
While providing work for top artists, the company has been able to make and feature its own stories in Japanese TV anime and comic series. Some of its mega-hits include "Lucky Star" in 2008, "K-On!" in 2011 and "Haruhi Suzumiya" in 2009. The company was preparing for a planned release of a new feature animation film "Violet Evergarden," a story of a woman who professionally writes letters for clients.
Places featured in the hit animation stories have become pilgrimage destinations for anime fans.
Among them is Washinoniya Jinja, a shrine in Saitama prefecture just north of Tokyo, a scene in the TV animation series "Lucky Star," or "Raki Suta," based on comics by Kagami Yoshimizu.
Years after the TV animation ended, the area still attracts fans of Raki Suta girls, with goods featuring the characters sold at its neighborhood stores, and a portable shrine decorated with the anime characters appearing at an annual festival in September.
Ryusuke Hikawa, a pop culture expert at Meiji University, said Kyoto Animation became a brand name for "a general company that can provide high-quality presentation and animation," while demonstrating its capability even away from Tokyo.
"Kyoto Animation demonstrated that a top brand can come from outside the capital," Hikawa told an interview with NHK television. "It was a major breakthrough, and was a revolutionary change to the Japanese animation industry."
The company's 160 employees work at studios in Uji and Kyoto and an office in Tokyo. The company also trains aspiring animators, produces and sells novelty goods featuring its characters. A store selling such items is near the studio damaged by Thursday's fire.
The attack, in which a man shouting "You die!" poured a flammable liquid near the entrance and set it ablaze, shocked animation fans across in and outside Japan. Prime Minister Shinzo Abe mourned for the victims as he tweeted that he was speechless at the magnitude of the damage.
Anime fans expressed anger, prayed and mourned for the victims on social media. A cloud-funding site was set up to help the company rebuild.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More