Three noted senior producers–Anh-Thu Le, Michelle Burke and Guia Iacomin–have been promoted to executive producers at TBWAChiatDay, Los Angeles.
“The promotion of these three individuals is testament to the years of creative and management excellence they have contributed to the broadcast department and our agency,” said Richard O’Neill, head of broadcast production at TBWAChiatDay Los Angeles.
Le has been producing for 14 years. Her career highlights include the Apple Brand campaign; International Olympic Committee commercials for Sydney’s 2000 Summer Games and the 2002 Salt Lake City Winter Games; and the Nissan Altima launch. For the last three years as senior producer, she has managed and produced commercials and content for PlayStation, including the launch of PlayStation PS3’s “White Room” brand campaign; the PSP “Dustball” animation campaign; and numerous software titles for PS2, PSP and PS3. Other clients she has worked with include Infiniti, Samsonite, Mars, Bridgestone/Firestone and Limited Too.
Burke has been producing for 17 years. Among her noteworthy endeavors have been the Energizer “Benny the Bunny” and “Sightings” campaigns; the award-winning Sunkist “Pistachio” commercials; the Taco Bell “Chihuahua” launch; the Apple iMac launch with Jeff Goldblum; Jimmy Dean’s first “Sun” campaign; the Nissan Sentra “Waterfight” and Nissan Xterra “Hirshberg” commercials, as well as currently managing and producing Visa. She’s also brought many awards to the agency, including a Cannes Gold Lion, One Show, D&AD, Art Directors Club and Clios.
And Iacomin has been producing for 22 years. For 15 of those years, Guia was director of broadcast production at TBWAHunt Lascaris in South Africa, where she helped bring that agency many top international awards including a Cannes Gold Lion, a Clio Hall of Fame for the BMW commercial “Mouse,” One Show and D&AD honors. As a senior producer at TBWAChiatDay, Iacomin helped the PlayStation group win the coveted Purple Chair award for the Internet film “Giantology.” Most recently she has gained recognition for producing the Pedigree “Adoption” campaign.
Florence Adds Director Parker Schmidt To Its Roster
Boutique production company Florence has added Parker Schmidt to its directorial roster, marking his first signing for representation in the U.S. Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film. Now behind the camera, Schmidt’s work embodies high-grade art direction, intentional craftsmanship, and lensed moments that capture the human experience.
Following his career in action sports, Schmidt was accepted to MASE Art School in Berlin, after which he began working as an art director for brands like Leica Camera, Nike, and Corona Beer. Once introduced to commercial filmmaking, his directorial style came to life, shooting ads across Europe, the United States, and the Middle East.
His body of work includes spots for Lexus, Cadillac, Porsche, Hyundai, REI, CHIMI, Aero Airlines, Apple, Free People, Sharenow, World Sports Games and The Wall Street Journal. Schmidt remains committed to pushing his artistic boundaries as a filmmaker, frequently directing creative shorts like Bowl of Life, Ascension, and the experimental short Requiem. He’s won accolades like Best Sport Film at the Santa Monica International Film Awards and Best Skateboard Film at the Mountain & Adventure Film Festival.
Schmidt said of signing with Florence, “I clicked so quickly with [company founder and EP] Jerad Anderson when we met on a project for Lexus earlier this year. The same goes for [managing director/EP] Ned Brown, who immediately showed a profound interest in getting to know me and what I aspire to achieve. The creative alignment of the stars was set in motion to build trust and... Read More