Andy Shipsides will assume the presidency of ARRI Rental North America Camera on May 1, 2020. Peter Crithary will transition from president of ARRI Rental, North America to lead the marketing function for ARRI Inc. in the newly created role of VP of marketing and market development for the Americas.
Shipsides will work alongside Carly Barber, the president of ARRI Rental US Lighting, and will be responsible for overseeing camera rental operations in North America. Based out of ARRI Rental’s headquarters in Secaucus, Shipsides will be responsible for developing new opportunities, fostering strong relationships within the creative community and expanding ARRI Rental’s line of exclusive technologies. Shipsides said, “The North American market offers a lot of opportunities, and we are well-positioned to grow our business with unique technology offerings and a people-driven service philosophy.”
Shipsides brings to his new role over 13 years of production technology experience. Before joining ARRI Rental in September 2019 as VP of technology, Shipsides served as the chief technology officer at AbelCine, where he ran the company’s Los Angeles operation for seven years. During his time at AbelCine, he developed their training and education program, built their technical outreach team, and substantially grew their Los Angeles rental and sales presence.
“With a deep background in sales and rental Andy brings the right blend of field experience and new ideas to reinforce ARRI Rental’s position in North America,” said ARRI executive board member Markus Zeiler who added, “I’d like to thank Peter Crithary for his leadership and tremendous effort over the last 16 months and welcome him in his new role.
In his newly created role, Crithary will lead the North and South American marketing teams as well as oversee key, global initiatives.
Crithary joined ARRI Rental in December 2018, where he made immediate contributions to the successful restructuring of the North American business. Before joining ARRI Rental, Crithary gained extensive experience in the broadcast and film industry, including over ten years with RTL Television, one of Germany’s leading media companies, where he was responsible for broadcast news, magazine, and event production. Additionally, Crithary has also held key roles with Sony Electronics, including broadcast solutions development, marketing and market development of several motion picture cameras, including the VENICE platform. He began his career as a cameraman in Australia and continued in the US, working in motion pictures, television, production, and postproduction. Crithary will assume his new role on May 1, 2020.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More