Andy Shipsides will assume the presidency of ARRI Rental North America Camera on May 1, 2020. Peter Crithary will transition from president of ARRI Rental, North America to lead the marketing function for ARRI Inc. in the newly created role of VP of marketing and market development for the Americas.
Shipsides will work alongside Carly Barber, the president of ARRI Rental US Lighting, and will be responsible for overseeing camera rental operations in North America. Based out of ARRI Rental’s headquarters in Secaucus, Shipsides will be responsible for developing new opportunities, fostering strong relationships within the creative community and expanding ARRI Rental’s line of exclusive technologies. Shipsides said, “The North American market offers a lot of opportunities, and we are well-positioned to grow our business with unique technology offerings and a people-driven service philosophy.”
Shipsides brings to his new role over 13 years of production technology experience. Before joining ARRI Rental in September 2019 as VP of technology, Shipsides served as the chief technology officer at AbelCine, where he ran the company’s Los Angeles operation for seven years. During his time at AbelCine, he developed their training and education program, built their technical outreach team, and substantially grew their Los Angeles rental and sales presence.
“With a deep background in sales and rental Andy brings the right blend of field experience and new ideas to reinforce ARRI Rental’s position in North America,” said ARRI executive board member Markus Zeiler who added, “I’d like to thank Peter Crithary for his leadership and tremendous effort over the last 16 months and welcome him in his new role.
In his newly created role, Crithary will lead the North and South American marketing teams as well as oversee key, global initiatives.
Crithary joined ARRI Rental in December 2018, where he made immediate contributions to the successful restructuring of the North American business. Before joining ARRI Rental, Crithary gained extensive experience in the broadcast and film industry, including over ten years with RTL Television, one of Germany’s leading media companies, where he was responsible for broadcast news, magazine, and event production. Additionally, Crithary has also held key roles with Sony Electronics, including broadcast solutions development, marketing and market development of several motion picture cameras, including the VENICE platform. He began his career as a cameraman in Australia and continued in the US, working in motion pictures, television, production, and postproduction. Crithary will assume his new role on May 1, 2020.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More