Guinness’ “noitulovE” (Evolution spelled backyards) garnered the Best of Show GRANDY at the 42nd annual ANDY Awards ceremony on April 25 in New York. The “grand” award trappings include a $50,000 cash prize, and the GRANDY ring.
Directed by Daniel Kleinman of Kleinman Productions, London, for Abbott Mead Vickers BBDO London, “noitulovE,”–with striking visual effects from Framestore-CFC, London–essentially starts at the end, with three men in a bar raising their pints and enjoying some Guinness ale. The men then move in backwards-motion out of the bar and into the street. We follow them a few paces, noticing that their clothing has already become Edwardian. Scenes continue to shift backward and down the evolutionary chain where viewers see prehistoric flightless bird creatures, tiny dinosaurs, and finally mudskippers. A supered message lends perspective to this journey back in time: “Good Things Come to Those Who Wait,” which is Guinness’ longstanding slogan.
The other major honor of the ANDY evening, The Yahoo! Big Idea Chair prize, which recognizes innovate integrated campaigns, went to Crispin Porter+Bogusky (CP+B), Miami, for its Mini “Roof Studio” campaign. The Web fare allows customers to select colors and then paint the roof of the automobile.
CP+B won the most ANDYs of any individual U.S. agency this year, scoring three Silvers and six Bronzes. One of the Silvers was shared with Arnold Worldwide, Boston, for the American Legacy Foundation’s anti-smoking “Truth” work.
Leo Burnett Worldwide picked up the most awards as a global network with five Silvers, seven bronzes and the Richard T. O’Reilly Award for best public service. The latter were bestowed upon Leo Burnett Lima for the TV spot “Magic” promoting Ponle Corazon (Foundation Against Cancer). The commercial, which also earned a TV Silver for direction, was helmed by Tito Koster and Alvero Velarde of Por Dos Producciones, Lima.
Also garnering Silver in the television leg of the competition were: Orange’s “Blackout,” from Mother, London, which took two Silvers; DDB London for Volkswagen spots “Crossword” and “Singin’ in the Rain”; Nike’s “Kid Tiger Woods” out of Wieden+Kennedy (W+K), Portland, Ore.; Honda’s “Impossible Dream” from W+K, London; Sundance Channel’s “Forgetfulness” via J. Walter Thompson, Chicago; Viagra’s “Office” from Taxi, Toronto; Renault’s “Crash Test” out of Nordpol, Hamburg; and Sony Bravia’s “Balls” for Fallon, London.
