The Sweet Shop has hired Andrew Traines to helm its U.S. operations as managing director. He had most recently been with BRW USA, helping to establish that L.A.-based production house as a sister shop to Italian production company BRW Filmland, Milano.
Prior to that, Traines had a long tenure as co-head and sr. executive producer of Anonymous Content‘s commercial division. While at the latter, he initiated an integrated media division which at the time operated under the V3 banner.
Earlier in his career, Traines served as an executive producer at Propaganda Films. Over the years, he has exec produced for such notable directors as David Fincher, Mark Romanek, Andrew Douglas, Malcolm Venville and Garth Davis.
Traines defined his “main challenge” at The Sweet Shop as being “to grow their presence in the U.S. and with the help of executive producer Tracy Mays, market the current excellent global roster adding to it top U.S. talent that are up to the level we expect.”
He cited BRW’s assets as including high caliber talent, global support, and an affinity for great work and service.
The Sweet Shop’s overall global operation is headed by CEO/managing partner Paul Prince.
Edelman Global CCO Judy John Named AICP Next Awards Judging Chair
Judy John, global chief creative officer at global communications firm Edelman, has been named as the 2025 AICP Next Awards judging chair. In this role, John has assembled a roster of jury presidents who will, in turn, select judges for all AICP Next Awards categories.
“I’m thrilled and honored to be named AICP Next Awards judging chair,” said John. “I’ve served as a Next jury president, and I know the caliber of work that’s entered and the level of talent judging that work. The Next Awards are special, as they recognize achievements through the lens of boundary-breaking innovations in marketing. Like great art, this work creates awe in the viewer, and reflects the times and culture in which it was created. The fact that the honored work is preserved in The Museum of Modern Art’s Department of Film’s archives for future generations adds a whole other level of significance.”
“Judy’s career in many ways reflects the DNA of the Next Awards, in that she is a globally-recognized expert in creating work using a wide range of techniques, media platforms and content formats,” said Matt Miller, president and CEO of AICP. “Her complete fluency in the current marketing communications landscape makes her an ideal judging chairperson. We’re delighted that she is serving in this role.”
The AICP Next Awards is much more than an awards competition; it’s also a platform for examining work through thought leadership and analysis. The entry deadline for the AICP Next Awards, along with the AICP Show: The Art & Technique of the Commercial and the AICP Post Awards, is Wed., February 26. Details can be found here.
Two new categories are joining the Next Awards this year, for... Read More