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    Andrew Shulkind to present keynote at SMPTE Technical Conference & Exhibition

    By SHOOTUpdated:No Comments1425 Views
    LOS ANGELES & WHITE PLAINS, NY --

    Technologist and award-winning cinematographer Andrew Shulkind will present the keynote at the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017), which will take place Oct. 23-26 at the Hollywood & Highland Center in Los Angeles.

    A co-founder of HeadcaseVR and sought-after expert on virtual reality, augmented reality, and mixed reality (VR, AR, and MR) content capture and creation, Shulkind will share his experiences in developing and using the latest immersive media technologies and techniques in his keynote, "The Immersive Future: Broaden Your Horizons."

    "Long known for his artistry with visual effects and lighting, Andrew has more recently turned his natural ease with innovative technologies toward the field of VR, AR, and mixed reality," said Richard Welsh, SMPTE education VP and CEO of Sundog Media Toolkit. "In addition to shooting some of the earliest and most inventive VR projects, Andrew has worked with top advertisers, brands, and studios — as well as the U.S. military — to develop and implement VR and mixed-reality projects, and also to design and test innovative new capture systems and technologies. His keynote address will bring a fresh perspective to SMPTE 2017 on the state of immersive technology and its application in creating uniquely engaging content."

    Shulkind's keynote will provide attendees with perspective on the impending media disruption, which promises exponential growth in everything from field-of-view to storage requirements, compression demands to distribution networks. The takeaway for attendees will be a clearer sense of what immersive content is, and what we can gain from shaping its successful implementation.

    "Capturing and delivering content in 360 degrees is expanding the window that has framed our previous entertainment experiences. This ultimate field of view is the next natural step in a progression of immersive storytelling that is meant to maximize viewer engagement," said Shulkind. "The challenges and advantages of capturing immersive elements are evolving for this kind of experiential delivery, and how the art form of traditional content coexists and overlaps with interactivity, artificial intelligence, and gamification of entertainment. We now have the opportunity and responsibility to sustain the quality of narrative legacy and premium human craft of the best television, advertising, and movies of our past in the interactive, data-driven future." 

    Prior to co-founding HeadcaseVR  in 2014, Shulkind worked in feature films and broadcast advertising for clients such as Paramount, DreamWorks, Sony Pictures, Apple, Adidas, AT&T, Budweiser, Google, Old Spice, and Samsung. He received the International Cinematographer's Guild (ICG) Emerging Cinematographer Award in 2013, Studio Daily Prime Award in 2014, and Studio Daily Top 50 Award for Creativity and Innovation in 2016. With his move into VR, Shulkind leveraged his experience working with 3D images, miniatures, and visual effects (VFX) to design a 32K RAW, 360-degree VR camera rig that today remains the industry's highest-resolution professional-grade VR acquisition device.

    The keynote will be among dozens of presentations offered by subject matter experts over the course of SMPTE 2017, which will fill two exhibit halls and multiple session rooms at the Hollywood & Highland Center. The event will also feature an Oktoberfest reception, Trick-or-Treat Spooktacular cocktail reception, Broadcast Beat's SMPTE 2017 Live! Studio, and special events culminating with the SMPTE Annual Awards Gala at the Loews Hollywood Hotel's Hollywood Ballroom on Thursday, Oct. 26.

    Tags:Andrew ShulkindSMPTE



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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