Creative marketing and production company New Wave Entertainment has brought Andrew Kobliska aboard as VP of marketing & brand strategy. The company, purpose-built for the entertainment and advertising industries, has integrated its Burbank and New York City offices, offering clients a united creative and production experience on both coasts. Kobliska brings both the client and agency perspective to his national role at New Wave.
Kobliska has held key positions at JWT Los Angeles, Pittard Sullivan, Vagrant Records Entertainment and DIRECTV. Most recently, he was EP at Click Entertainment and prior to that head of production at BIGSMACK. Working in New York and Los Angeles, Kobliska has contributed to projects for a variety of brands and networks including Nike, CBS, Coca-Cola, A+E, Apple, Nat Geo, Chevrolet, ABC, Nissan, FOX, and Gatorade, spanning all media.
Gary Lister, New Wave SVP/sr. creative director, said, “As we continue to look to the future, Andrew’s experience in strategy and media innovation is invaluable as well as his understanding of clients’ needs.”
“Today’s clients are looking for a creative partner who has their back and can help them navigate this content-cluttered, multi-screened landscape,” said Kobliska. “New Wave has cultivated savvy teams who specialize in every aspect of origination, production, and activation. Great creative alone doesn’t cut it. Clients need a buzz-worthy strategy and seamless execution in order to reach audiences today.”
A sampling of New Wave Entertainment’s current projects include creating and producing Join or Die, Craig Ferguson’s new late night show for the History Channel, managing the digital and social launches for Netflix’s Orange is the New Black and Wet Hot American Summer, and the season 2 broadcast launch of the daytime talk show, The Real.
