Creative marketing and production company New Wave Entertainment has brought Andrew Kobliska aboard as VP of marketing & brand strategy. The company, purpose-built for the entertainment and advertising industries, has integrated its Burbank and New York City offices, offering clients a united creative and production experience on both coasts. Kobliska brings both the client and agency perspective to his national role at New Wave.
Kobliska has held key positions at JWT Los Angeles, Pittard Sullivan, Vagrant Records Entertainment and DIRECTV. Most recently, he was EP at Click Entertainment and prior to that head of production at BIGSMACK. Working in New York and Los Angeles, Kobliska has contributed to projects for a variety of brands and networks including Nike, CBS, Coca-Cola, A+E, Apple, Nat Geo, Chevrolet, ABC, Nissan, FOX, and Gatorade, spanning all media.
Gary Lister, New Wave SVP/sr. creative director, said, “As we continue to look to the future, Andrew’s experience in strategy and media innovation is invaluable as well as his understanding of clients’ needs.”
“Today’s clients are looking for a creative partner who has their back and can help them navigate this content-cluttered, multi-screened landscape,” said Kobliska. “New Wave has cultivated savvy teams who specialize in every aspect of origination, production, and activation. Great creative alone doesn’t cut it. Clients need a buzz-worthy strategy and seamless execution in order to reach audiences today.”
A sampling of New Wave Entertainment’s current projects include creating and producing Join or Die, Craig Ferguson’s new late night show for the History Channel, managing the digital and social launches for Netflix’s Orange is the New Black and Wet Hot American Summer, and the season 2 broadcast launch of the daytime talk show, The Real.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More