Brickyard VFX has named Andrew Bell as managing director of its Boston studio and promoted Amy Appleton to executive producer. Bell comes to Brickyard from MPC, where he spent more than 15 years growing the studio, most recently as a managing director of MPC Los Angeles. Appleton has been at Brickyard for 10 years, producing hundreds of high-profile projects for clients that include Frito-Lay, Progressive Insurance, Cadillac, Columbia Sportswear and Royal Caribbean.
Bell began his career in 1999 as a PA with MPC in London. He worked his way up through the company, handling production responsibilities for several years before crossing the pond in 2008 to help open the studio’s first expansion facility in Los Angeles as head of production. Bell became the managing director in 2011, a role he held until fall 2016, when he began consulting for Apple.
In addition to the management moves, Brickyard Atlantic has recently upgraded its technology infrastructure and is installing a grand roof deck with views of the downtown Boston skyline.
Brickyard maintains shops in Santa Monica, Calif., and Boston.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More