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    Andres Aparicio joins Beekman Social as creative strategy director

    By SHOOTUpdated:No Comments891 Views
    NEW YORK --

    Social-first digital marketing agency Beekman Social has appointed Andres Aparicio as its creative strategy director. His responsibilities will include helping the agency’s clients uncover trends and surface specific storytelling opportunities that will help them leverage insights and deliver on their goals. Aparicio will report to Jeffrey Tousey, founder and CEO of Beekman Social, and Elena Dussaq Cash, managing director.

    With over a decade of experience in the industry, Aparicio most recently served as a sr. creative strategist at Swift where he led the strategy for the Gatorade team, collaborating with client leadership and creative partners to execute multiple workstreams and projects. 

    Prior to Swift, he served as a sr. creative strategist at Nowadays, a creative agency based in New York. There, he headed the strategy at the agency startup and was instrumental in launching unconventional campaigns for culture-forward brands in entertainment, sports, music, and fashion. He also re-launched PUMA Basketball’s social strategy after a 20-year hiatus, increasing the engagement rate by 6x on Instagram and 21x on Twitter compared to competitors.

    He began his career in the industry as a community manager at R/GA, where he managed fan interaction for six different brands, ensuring their personality and voice came to life in a unique way. He also supported multicultural campaigns with valuable insights and Spanish copy.

    Aparicio has been named a Shorty Awards winner for “Best Use Of Instagram Reels,” and a finalist for “Best Use Of User-Generated Content.” He was also a finalist for Travel Photographer of the Year’s TPOTY award. 

    Tags:Andres AparicioBeekman SocialElena Dussaq CashJeffrey Tousey



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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