Andreas Link, a well-known European director, has signed with HSI Productions for commercial representation in the U.S. and the U.K. His affiliation with HSI marks his first-ever stateside representation.
“Andreas has a very eclectic style that will translate well to the U.S. market,” said Kerstin Emhoff, VP of commercials at HSI. “He has the ability to seamlessly move from humor and storytelling to dialogue to highly visual and back again. We’re looking forward to helping him build his reputation in this market.”
Link, a native of Germany, directed a Mercedes-Benz spot last year called “Crash” out of Springer & Jacoby, Hamburg, which aired during the Academy Awards telecast, piquing his desire to direct more stateside work. “I was attracted to HSI because as a director new to the states, I wanted to be with a strong company with a solid reputation,” said Link, who is currently mulling over several U.S. projects.
In the early 1990s, Link began his career as a photographer, working in fashion and advertising throughout Europe. He later shifted to live-action directing, first working in broadcast design by creating identities for several German TV networks and programs, before getting into commercials.
His credits include spots for clients such as Audi, BMW, Citroen, Panasonic, ARD, and Chevrolet.
HSI has offices in New York, Los Angeles, and London, and maintains the satellites HSI Animation, and Person Films.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More