Andreas Dahlqvist is joining Grey’s flagship New York office as chief creative officer. He will oversee the 500-plus Grey NY creative department and work closely with Tor Myhren, Grey’s worldwide CCO, and Michael Houston, CEO of Grey North America.
“Few people in this industry have done what Andreas has. He’s run giant global brands for giant global networks. He also started his own agency from scratch and built it into the best digital agency on the planet,” Myhren said. “Andreas is a rare breed who has both the vision of where to go, and the personality that makes you want to follow him there.”
Dahlqvist most recently served as president of the McCann Creative Leadership Council and CCO at Commonwealth/McCann, the global business unit built for General Motors. He joined McCann New York in 2011 as vice chairman, executive creative director, leading the agency to its most awarded year ever, and went on to become deputy chief creative officer for global brands. Earlier he founded DDB in Sweden and the Nordics in 2004.
“Andreas has done the kind of work that impacts marketing and alters the way entire categories advertise,” said Houston. “He does work that becomes part of the cultural conversation, and that’s the kind of leader we need to help guide our creative product into the future.”
Dahlqvist has won every major creative award including Cannes Titanium and Grand Prix Lions. He has created groundbreaking campaigns across the communications spectrum for such clients as McDonald’s, General Mills, Diesel Jeans, Coca-Cola, Chevrolet, The Swedish Armed Forces, Skoda, Panasonic and Volkswagen whose “Fun Theory” work became the most viral campaign ever at its time.
Grey New York has doubled in size, enhanced its talent ranks, creative product, digital prowess and new business performance in recent years. The office is on pace to achieve its seventh year of record financial and creative performance in 2014. Key new business wins this year include: Papa John’s Pizza; J. M. Smucker’s Folgers and Millstone coffees; Nestle’s Stouffer’s Lean Cuisine and Haagen Dazs (digital); and The Whitney Museum of American Art.
