International visual effects and design company Smoke & Mirrors has named Andrea Scaglione to serve as creative director of its New York office. The one-time Ogilvy art director has a portfolio of work that includes all forms of animation and design for network, agency and brand clients, including Nike, Coca-Cola, MTV, Mercedes-Benz, and L’Oreal.
“Andrea’s work, not to mention her experience on the agency side, immediately drew us to her,” explained Mary Knox, Smoke & Mirrors’ managing director. “She has a fantastically diverse portfolio, and she really understands what our clients need from both a creative and strategic standpoint.”
Scaglione’s first projects at her new post include a series of animations for investment firm BlackRock. Other recent work from Smoke & Mirrors in New York includes animation for Microsoft and San Francisco agency Odysseus Arms; a collaboration with photographer/director Lacey for Gucci that ran online and in stores internationally; a Target spot for Mother; and visual effects for a Charmin spot out of Publicis that ran during the World Cup
The company also just finished visual effects work on the film The Wall Live Tour, for Rogers Waters, which debuted September 6 at the Toronto Film Festival.
“Smoke & Mirrors is a top shop in both New York and London, and I’ve admired their work for a long time,” said Scaglione. “There is a great team here and tons of opportunity to leverage my strong design viewpoint and production experience.”
Before joining Smoke & Mirrors, Scaglione had stints as a designer at the former independent ad agency Weiss Stagliano and as art director at Ogilvy, where she was a key player during its launch campaign for Fanta. Most recently she was creative director at the visual effects and design studio My Active Driveway. She is a long-time supporter of–and serves as a creative director for–the Alicia Keys nonprofit Keep a Child Alive (http://keepachildalive.org/), which is dedicated to helping at-risk children in Africa and India.
Smoke & Mirrors also represents London edit shop The Assembly Rooms in the United States. Both companies are repped on the East Coast by Sarah Jenks Repping and in the Midwest by Robin Stevens, as well as by Jenks. London-based Kabir Malik handles broadcast and media promotion representation for Smoke & Mirrors internationally.
