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    Andrea Scaglione joins Smoke & Mirrors as creative director

    By SHOOTUpdated:No Comments1161 Views
    NEW YORK --

    International visual effects and design company Smoke & Mirrors has named Andrea Scaglione to serve as creative director of its New York office. The one-time Ogilvy art director has a portfolio of work that includes all forms of animation and design for network, agency and brand clients, including Nike, Coca-Cola, MTV, Mercedes-Benz, and L’Oreal.

    “Andrea’s work, not to mention her experience on the agency side, immediately drew us to her,” explained Mary Knox, Smoke & Mirrors’ managing director. “She has a fantastically diverse portfolio, and she really understands what our clients need from both a creative and strategic standpoint.”

    Scaglione’s first projects at her new post include a series of animations for investment firm BlackRock. Other recent work from Smoke & Mirrors in New York includes animation for Microsoft and San Francisco agency Odysseus Arms; a collaboration with photographer/director Lacey for Gucci that ran online and in stores internationally; a Target spot for Mother; and visual effects for a Charmin spot out of Publicis that ran during the World Cup

    The company also just finished visual effects work on the film The Wall Live Tour, for Rogers Waters, which debuted September 6 at the Toronto Film Festival.

    “Smoke & Mirrors is a top shop in both New York and London, and I’ve admired their work for a long time,” said Scaglione. “There is a great team here and tons of opportunity to leverage my strong design viewpoint and production experience.”

    Before joining Smoke & Mirrors, Scaglione had stints as a designer at the former independent ad agency Weiss Stagliano and as art director at Ogilvy, where she was a key player during its launch campaign for Fanta. Most recently she was creative director at the visual effects and design studio My Active Driveway. She is a long-time supporter of–and serves as a creative director for–the Alicia Keys nonprofit Keep a Child Alive (http://keepachildalive.org/), which is dedicated to helping at-risk children in Africa and India.

    Smoke & Mirrors also represents London edit shop The Assembly Rooms in the United States. Both companies are repped on the East Coast by Sarah Jenks Repping and in the Midwest by Robin Stevens, as well as by Jenks. London-based Kabir Malik handles broadcast and media promotion representation for Smoke & Mirrors internationally.




    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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