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    Andrea MacArthur, Amanda Perry join Union Editorial

    By SHOOTUpdated:No Comments2367 Views
    NEW YORK/LOS ANGELES --

    Editors Andrea MacArthur and Amanda Perry, whose work individually and as a team has garnered Cannes Lions, D&AD Pencils, AICP Show honors and other industry accolades, have joined bicoastal Union for exclusive representation in the U.S. Collaborating with top directors such as Dante Ariola, Bryan Buckley, Antoine Fuqua, Tom Kuntz, and Fredrik Bond, MacArthur and Perry have cut genre-hopping projects for HP (BBDO), Johnnie Walker (Anomaly), Runaway Train 25 (MHVCCP) and more show a dexterity with storytelling that is equally effective with comedy, drama, and visuals of any scope. MacArthur and Perry come over from Lost Planet, and maintain their own company, Bread and Butter.

    The pair first met at Sam Sneade Editorial in London, where Perry briefly assisted MacArthur. Perry progressed quickly, and soon she and MacArthur teamed up on a sizeable HP project for BBDO. They partnered in Peepshow Post in London and New York, and have been business partners ever since. “Sometimes, we work as a team or one of us will be lead editor, depending on who’s called us,” MacArthur explained. Said Perry: “Even when we’re not working on the same job, we kind of work together.”

    MacArthur, whose spots can tug on heartstrings (Budweiser’s “Puppy”), go for laughs (Lyft’s “Riding is the New Driving”), or deliver humor with a message (Barbie’s “Imagine”), observed, “It’s easy to get pigeon-holed, but I was very lucky with Dante (Ariola) in that he was just comedy at first, then evolved into special effects, and I had the opportunity to evolve along with him.” 

    Similarly, Perry leaps from powerful human interest spots (“Water is Life”) to smart comedy (Netflix’s “Sara”) and everything in between. “I started off doing comedy thanks to Andrea’s introductions, and as I grew as an editor, I got to do different kinds of things,” Perry recalled. “Regardless of genre, we love any opportunity to tell a good story.” Overall, said MacArthur, “Amanda and I feel very comfortable fighting against stereotype.”

    Union partner/managing director Michael Raimondi said of MacArthur and Perry, “I have been a fan of their work for a very long time. The fact that they are both coming on board is amazing for us as a company.”

    Tags:Amanda PerryAndrea MacArthurUnion Editorial



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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