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    Andrea Lennon, Sara Anhorn among key exec promotions at Critical Mass

    By SHOOTUpdated:No Comments2048 Views
    NEW YORK --

    Global digital marketing and experience design agency Critical Mass has expanded its executive leadership team with 13 promotions and new hires. Of note are the promotions of Andrea Lennon to president and Sara Anhorn to chief talent officer. The agency has also expanded its global executive team adding an SVP layer to its existing C-Level and EVP groups.  There have been appointments to all tiers in the form of promotions and new hires in order to keep up with agency growth and evolving client needs. 

    When Chris Gokiert steps into his role as CEO this month, a transition that Critical Mass announced earlier, Lennon, formerly EVP, managing director, will assume her role as president. During her last six years at Critical Mass, Lennon was focused on driving new business growth across APAC and EU regions. In London, she successfully tripled the office’s revenue and staff, diversified the talent pool, and broadened the team’s capabilities. As president, Lennon will focus on client relationships, creative excellence, and business development with an emphasis on developing the agency’s culture and talent.

    Anhorn, former EVP of talent, has also been promoted to the global executive team as chief talent officer. As a 20-year Critical Mass vet, Anhorn has been instrumental in fostering young talent and transplanting the culture of the agency’s Calgary headquarters to other office locations around the world. In her new role, Anhorn will oversee HR, talent acquisition, learning & development and internal communications on a global scale and continue to elevate the agency’s unique culture as a purpose-driven organization. 

    Promotions and additions to the Critical Mass executive leadership team span a majority of the agency’s core disciplines. Beefing up their client service practice, Stacia Parseghian joins Critical Mass from BBDO as EVP, client partner, while Samantha Stringfellow, currently VP, client partner, has been promoted to EVP, client partner. Four other Critical Mass vets have been promoted to the SVP, client partner role–Maria Hodgson, Jason Finch, Alysson Scartz and Heather Livengood—all formerly VPs.

    VPs from marketing science, technology, talent, and production have seen executive promotions as well. They include Wilson Tsang, SVP marketing science; Jaimie Patel, SVP marketing science; Mike Lanyon, EVP technology; Scott Ingalls, SVP technology; Phaedra Marshall, SVP technology; Alissa Hansen, EVP head of production; and Rebecca Bloom Geddes, SVP human resources.

    Tags:Andrea LennonCritical MassSara Anhorn



    Review: Director Tyler Spindel’s “Kinda Pregnant”

    Wednesday, February 5, 2025

    We have by now become accustomed to the lengths some movie characters will go to keep a good comedy lie going. But it's still a special kind of feat when Amy Schumer, playing a baby-mad single woman who fakes a baby bump in "Kinda Pregnant," is so desperate to maintain the fiction that she shoves a roast turkey up her dress.

    You might be thinking: This is too ridiculous. The stuffing, alone. But if we bought "Some Like it Hot" and "Mrs. Doubtfire," I see no reason to quibble with the set-up of "Kinda Pregnant," a funny and often perceptive satire on motherhood, both real and pretend.

    "Kinda Pregnant," which debuted Wednesday on Netflix, is a kinda throwback comedy. Like "40-Year-Old Virgin" and "Wedding Crashers," you can basically get the movie just from its title.

    But like any good high-concept comedy, "Kinda Pregnant" is predominantly a far-fetched way for its star and co-writer, Schumer, to riff frankly on her chosen topic. Here, that's the wide gamut of pregnancy experience — the body changes, the gender reveal parties, the personal jealousies — all while mixing in a healthy amount of pseudo-pregnant pratfalls.

    It's been a decade since Schumer was essentially launched as a movie star in the 2015 Judd Apatow-directed "Trainwreck." But "Kinda Pregnant," which Schumer wrote with Julie Paiva, almost as adeptly channels Schumer's comic voice — the one that made the sketch series "Inside Amy Schumer" so great.

    The movie's opening flashes back to Lainey (Schumer) as a child playing with dolls and imagining herself a mother-to-be. So committed is she to the role that Lainey, in mock-labor, screams at her friend and then politely apologies: "Sorry, but the expectant mother often lashes out at her support system."

    But as... Read More

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