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    Andrea Lau Named Creative Director For Across the Pond’s Singapore Office

    By SHOOTUpdated:No Comments1093 Views
    Andrea Lau
    SINGAPORE --

    Independent global creative agency Across the Pond has hired Andrea Lau to fill the new role of creative director at its Singapore office. This marks the first time any agency has managed to secure Lau’s talents on a permanent basis in more than a decade.

    Lau has gained a wealth of experience in conceptual and strategic thinking during her 16 years as a sought-after freelance creative, collaborating with the most respected agencies in the APAC region, including TBWA, Wunderman Thompson and Leo Burnett, as well as with brands including Apple.

    Her relationship with Across the Pond also began on a freelance basis, but she was eventually persuaded to join the agency full time.

    As the first creative director on the ground in Across the Pond’s Singapore office, Lau will lead and build the creative team. Working across all clients, but with a particular focus on Google and TikTok, she will help the agency collaborate with clients upstream to solve communications challenges. She reports to executive creative director Jim de Zoete in London while also working closely with Singapore managing director Serene Wong.  

    ECD de Zoete said, “Good things come to those who wait. We’ve been wanting to hire a whip-smart, dynamo of a CD to run our creative department in APAC for a while and in Andrea we have finally found the perfect person. Andrea’s experience is unparalleled but it’s her passion, energy and all-round creative spark that we love. We can’t wait to see what she does.”

    Lau said: “I was very happy working as a full-time freelancer, until I met the team at Across the Pond. They’ve got a counter-cultural belief in how a creative agency should function and their commitment to help tech brands create a better world isn’t just a mission, it’s a movement–one I’m thrilled to be part of with a team of wonderfully humble and driven individuals.”

    Among the numerous brand launches Lau has worked on are the hugely effective BMW Series 4 campaign in Singapore; Debit Mastercard in Singapore and Malaysia; Spotify’s live brand experience Spotify on Stage in Thailand and Indonesia; social campaigns for Disney+ programming across Southeast Asia; and Standard Chartered’s “Here for Good” global brand refresh. She also worked on the always-on content hub for Apple’s Education Marketing division across Southeast Asia.

    Headquartered in London, Across the Pond also operates in San Francisco, Singapore and Shanghai. Female founded, Across the Pond is headed by founder and CEO Julie Cohen.

    Category:News
    Tags:Across the PondAndrea LauJim de Zoete



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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