WMcCann has hired André Marques to serve as the agency’s creative vice-president, effective January of 2018. An art director by trade, Marques has held the role of CMO at Habib’s, one of Brazil’s most popular fast-food chains, with over 450 stores across the country, for the last three years.
“Our mission is to deliver practical and effective results to our clients. Having a creative director with leadership experience in the marketing role of a large advertiser brings us a unique knowledge base and understanding of the challenges faced by our clients. This additional expertise will intensify our assertiveness when taking on any new project,” said Hugo Rodrigues, chairman/CEO of WMcCann.
Before joining the client side, Marques worked in the agency arena including the shop Africa where he worked with clients such as Brazilian biggest private bank Itaú, AB-Inbev, Walmart, P&G and Heinz. He also held a leadership role as Salles Chemistri, part of Publicis Group, where he worked for clients such as GM and Centauro.
Marques has won awards at the One Show, LIA Awards, El Ojo de Iberoamerica and Festival Lusos.
“When I made the transition from agency creative to marketing executive three years ago, many of my colleagues found it odd. But I wanted to have a more expansive view, and learn a more business-oriented approach. I am confident this experience on the other side of the equation was important for me to better understand the relationship between agencies and clients, and now I return to the agency side with a great deal of knowledge that will help WMcCann serve its clients,” said Marques.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More