Andre G. Gray has come aboard Grey New York as an executive creative director.
During his career, Gray has led global campaigns for Adidas, Gatorade and Nissan. A native of San Francisco, he has spent five years in Paris and three years in Amsterdam at TBWA/NEBOKO as global creative director. Most recently, he spent a stint at Eleven in his hometown as executive creative director.
“We are so lucky to have Andre’s extraordinary talent at Grey,” said Justine Armour, chief creative officer of Grey NY. “In addition to all his professional achievements, Andre is deeply committed to advocating for underrepresented voices. He is already shaping our work and our culture to drive equality and make us a more inclusive company.”
Gray is the author of Digital Anthropomorphism: Humanizing the Brand. The book lays the foundation for understanding the way brands leverage our natural psychological tendency to understand things in human terms.
“There is a palpable energy and momentum building at Grey,” said Gray. “My initial conversations with John Patroulis (Grey Group’s worldwide CCO) and Justine Armour were very honest and centered around the creative possibilities where everyone can bring their entire selves to work, no matter their background or what they look like. They have welcomed me wholly and I am excited to build that type of environment with them.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More