It’s no secret that Apple wants to get into the living room by making its own TV set, and there have been plenty of rumors and reports about how and when it’s going to happen.
Now, an analyst says he’s learned that the set will go on sale late this year, for $1,500 to $2,500.
In a research note Wednesday, Brian White of Topeka Capital Markets says the “iTV” will be 60 inches on the diagonal, but could also come in 50- and 55-inch versions. Apple will also release a small “iRing” that fits on the viewer’s finger, allowing the user to control the screen by pointing, White says.
In addition, the set will come with tablet-like “mini iTVs” with 9.7-inch screens, the same as the full-size iPad, White said. The “iTV” will be able to send video to the smaller screens wirelessly around the house. The concept is similar to the way in which cable and satellite TV companies are starting to let their set-top boxes send video to iPads and other tablets.
White says his report is based on gleanings from visits with unnamed Chinese and Taiwanese companies that supply Apple with components.
Apple doesn’t comment on future products before its launch events, but late company co-founder Steve Jobs told biographer Walter Isaacson that he wanted to remake the TV and had figured out a way to do it. Last year, there were numerous analyst reports that said Apple would launch a TV set in 2012.
Apple does sell an “Apple TV,” but it’s a small box that connects to a TV to display movies and shows from iTunes.
Apple shares rose $4.91, or 1.1 percent, to $434.70 in midday trading, as the tech-dominated Nasdaq index fell 0.3 percent. Apple’s stock is still close to the 52-week low of $419, which it hit a month ago.
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push โ one that could include paying millions of dollars โ to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist โ Cincinnati, Ohio, or Boulder, Colorado โ beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 โ on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More