Register

    Ana Velasco joins Swell Music + Sound as exec producer

    By SHOOTUpdated:No Comments911 Views
    SAN FRANCISCO --

    Swell Music + Sound, a Bay Area studio that specializes in original music, sound design, sonic branding and audio mixing and post, has tapped music veteran Ana Velasco as its new executive producer. 

    Prior to joining Swell, Velasco was with Format Entertainment, a music licensing and supervision company serving the entertainment and media industries. She’s worked as a music coordinator on such films as Cocaine Bear, as well as Unfrosted, Jerry and Marge Go Large and Shotgun Wedding, as well as music supervisor for a variety of short films. Prior to joining Format she worked with brands and agencies as creative sync manager at Position Music; while there she worked closely with music supervisor Michael Frick, a colleague of Swell founder and creative director Elad Marish.

    A published poet and writer, Velasco was born and raised in Mexico City, and after a stint in New York she relocated to Los Angeles, and now divides her time between there and her hometown. She’ll be working with Swell out of both cities, and her Latin heritage represents an opportunity for Swell to connect with Hispanic agencies and brands, Marish noted. 

    Velasco met up with Marish at an awards show in L.A. earlier this year, and the connection clicked. “We bonded over our passion for music and its indispensable role in storytelling, from ads to videogames and of course film and TV,” she said.

    Marish noted that Velasco will be on hand to meet the company’s San Francisco clients and friends at the upcoming AICP Awards screening and panel, set for mid-October at the Exploratorium. Swell Music +Sound is the official music sponsor for the event, and will be DJing the reception after the panel discussion and screening.

    Founded in 2009, Swell’s client list includes such brands as Pepsi, Meta, Nike, Airbnb, Old Navy, Fitbit, Barefoot Wines, Uber and Google. It’s also produced work for local faves like the NBA’s Golden State Warriors and MLB’s San Francisco Giants. In addition to providing original and licensed music, sound design and audio post for brands and agencies, the studio has extensive credits working in music videos and short films, and has created #Beatific, a psychedelic indie pop band that’s been releasing original tunes online.

    Tags:Ana VelascoElad MarishSwell Music + Sound



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment