The ANA and Sustainable Brands have entered into a strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals.
The new initiative is also designed to build awareness and increased acceptance of global sustainability among chief marketing officers and the overall marketing community, said ANA CEO Bob Liodice who added that the alliance is part of the ANA’s Sustainability Collective, which was created to collaborate with partners on sustainability-oriented programs and initiatives.
“Our joint efforts will provide the necessary marketplace amplification to inform our brand audiences and to drive industry evolution of this increasingly important issue,” stated Liodice. “The key goal is for both organizations to co-develop substantive projects and content to promote knowledge, discussion, and engagement about global sustainability.”
Sustainable Brands CEO Koann Skrzyniarz added, “For over 15 years, SB has served as the global vanguard of brands enabling business and society to thrive in harmony with nature. Our goal has been to ensure that brands win in the marketplace of tomorrow by delivering more environmental and social value through their activities. Today that vision is becoming real. We couldn’t be happier to leverage our thought leadership and experience in this field, in partnership with the ANA, to help accelerate the transition to a sustainable economy by supporting the education and enablement of this important community.”
Key objectives of the partnership include:
- Educate and inform marketers as to the important role sustainable actions have in driving growth and doing good.
- Expanding the adoption of common industry roadmaps, frameworks and tools to enable benchmarking and accelerate progress toward value creation through innovation for environmental and social benefit.
- Sharing brand strategies, case studies and other content that illustrate how sustainability can generate both goodwill and be a source for brand growth.
- Encouraging and promoting marketing industry leadership, both domestically and internationally.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More