An Armenian Trilogy, a new documentary about Dan Yessian’s journey from advertising music creator to writing his first classical composition in honor of the victims of the 1915 Armenian Genocide, has been released on Amazon. In addition, his three-movement classical composition, “An Armenian Trilogy–Live in Yerevan,” performed by the Armenian National Philharmonic Orchestra, is now available on iTunes, Spotify, and Amazon. This concert is also included as bonus footage at the end of the film. Yessian is the founder of Yessian Music Inc., an international music and sound company responsible for creating original music for TV commercials and programs, movie trailers, video games, theme parks and memorials, including the One World Observatory at the site of the former World Trade Center in New York City.
“When my Armenian church priest asked me to create a piece of music to commemorate the 100th anniversary of the Armenian Genocide, it proved to be a life changing request. I discovered the path my ancestors had taken during this dark time and I began to tell their story through music, then ultimately film,” said Yessian, who is Armenian-American. His film, in surround sound and closed-captioned in English, has been shown at festivals throughout the U.S. and has won numerous awards including Best Score, Audience Choice and Exceptional Merit.
The Armenian Genocide, when 1.5 million Armenian citizens were massacred by the Turkish Ottoman Empire between 1915 and 1922, made headlines in December 2019 when the U.S. Senate voted unanimously to recognize the mass killings as genocide and then again mid-February, 2020, when the Syrian Parliament also recognized the massacres as genocide.
Yessian initially wrote “An Armenian Trilogy” as a duet arrangement for violin and piano creating three movements: The Freedom, The Fear and The Faith, which debuted in Michigan in 2015. Yessian then took on the immense task of orchestrating his composition for 91 pieces, which was performed at the Aram Khachaturian Concert Hall by the Armenian National Philharmonic Orchestra in Armenia in 2017.
The documentary film, An Armenian Trilogy, follows Yessian through his childhood as a budding clarinet player, the early years of his company which was started in a 200-square-foot bait shop in metro Detroit, through to the success of the international company he heads with offices in Detroit, Los Angeles, New York City and Hamburg, Germany. The film centers on Yessian’s visit to his ancestral homeland of Armenia, where he and his family explore their rich heritage and the composer hears, for the first time, his composition performed by a full orchestra.
Yessian was inducted into the 2018 Adcraft Hall of Fame in Detroit and was recognized for Lifetime Achievement at the Detroit Music awards in 2016. Nowadays, he can be found working alongside his sons Brian and Michael, on campaigns for companies such as United Airlines, Ford Motor Company, Macy’s, McDonald’s, Taco Bell, Nintendo, Disney, Walmart, Toyota and Mercedes-Benz. Yessian Music has also provided music for many television shows including NBC’s Sunday Night Football, The Voice and America’s Got Talent, ESPN’s College Football and all Major League Baseball, A&E’s Veteran’s Day with A&E and Live PD, PBS’ Sesame Street and other themes and promos on channels including NBC, Disney Channel, HGTV, Lifetime, PBS and CBC. This year Yessian was responsible for preparing a 360 audio experience for Aerosmith’s Las Vegas residency.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More