AMV BBDO London capped off a hugely successful year at The One Show 2021, winning Best of Show and being named the show’s Agency of the Year today after taking six Best of Discipline awards last week.
The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, Interactive & Online, and Public Relations.
Seven Golds went to the agency’s “#wombstories," directed by Nisha Ganatra of Chelsea Pictures — two in Branded Entertainment and one each in Film, Health, Wellness & Pharma, Integrated, and Moving Image Craft — and two Golds were for “#painstories” in Digital Craft and Creative Use of Data. AMV BBDO won 22 Pencils overall: 12 Gold, seven Silver and three Bronze. The work also earned Chelsea the Production Company of the Year mantle.
The complete showcase of all global One Show 2021 Pencil and Merit winners can be viewed here; a pdf of all winners can be accessed here.
This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are:
- Agency of the Year — AMV BBDO London
- Independent Agency of the Year — Translation Brooklyn
- In-House Agency of the Year — Spotify In-House
- Network of the Year — BBDO Worldwide
- Creative Holding Company of the Year — Interpublic Group
- Production Company of the Year — Chelsea Pictures
- Music & Sound Company of the Year — 750mph
- Client of the Year — Libresse
Special awards
This year marked the inaugural One Show Fusion Pencil, the advertising and design industry’s first global award to recognize great work that best incorporates diversity, equity and inclusion (DEI) principles and underrepresented groups in both the creative content of the work and the team that made it.
The first winners of this important award were FCB Inferno with Partizan, both in London, with “This Girl Can” for Sport England, and The Bloc New York with “The Call” for Empowher NY.
There were two winners of The One Show 2021 Green Pencil, recognizing the most environmentally conscious creative work for the year: Havas Turkey Istanbul “Water Index” for Reckitt/Finish, and Ogilvy Poland Warsaw “Green Instructions” for LEGO.
The One Show 2021 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all, went to:
DDB Group Germany Berlin with MediaMonks Hilversum, DaHouse Audio Berlin and Blockworks London “The Uncensored Library” for Reporters Without Borders
MullenLowe New York with MediaHub “The UNSeen Story” for UN Women
Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan
The One Show Cultural Driver Gold Pencil, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design, went to Edelman New York “A New Jingle for a New Era” for Good Humor, and Translation Brooklyn with Prettybird Los Angeles “You Love Me” for Beats by Dre.
The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented to Saatchi & Saatchi New York and Procter & Gamble – Tide.
Top One Show 2021 Gold Pencil winners
In addition to AMV BBDO, other top Gold Pencil winners for the year include Area 23 New York with Claire’s Place Foundation Redondo Beach with 13 Golds for “Sick Beats” on behalf of Woojer. Four Golds were in Experiential & Immersive, three each in Health, Wellness & Pharma and Radio & Audio, and one each in Digital Craft, IP & Products and Music & Sound Craft. The agency also picked up four Silver and six Bronze Pencils.
Also with 13 One Show Golds is FCB New York, all for “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA. The work won two Golds each in Branded Entertainment, Direct Marketing, Experiential & Immersive, Integrated and Out of Home, and one each in Digital Craft, Interactive & Online, and Public Relations.
FCB Chicago received eight One Show Gold Pencils this year. They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, Print and Public Relations, and one with Lord + Thomas for Chicago Public Library “Live from the Library” in Social Media.
Also with eight One Show Gold Pencils is McCann New York, all with Hungry Man Productions Los Angeles and JSM Music New York for "True Name” on behalf of Mastercard: two each in Direct Marketing and Experiential & Immersive, and one each in Design, Health, Wellness & Pharma, IP & Products, and Public Relations.
A total of 17,719 pieces from 65 countries were entered in The One Show 2021. Agencies, studios, brands, production companies and designers in 54 countries were awarded 173 Gold Pencils, 161 Silver, 224 Bronze and 1,102 Merits.
The One Show 2021 Creative Rankings and The One Club Global Creative Rankings, combining results from The One Show 2021 and ADC 100th Annual Awards, will be announced next week.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More