Andy Snavley of Bendy Music, Inglewood, Calif., has been elected president of the Association of Music Producers’ (AMP) West Coast chapter. He began serving a two-year term on Feb. 1, succeeding Liz Myers of Trivers/Myers Music, Manhattan Beach, Calif., who continues as a member of the AMP chapter’s board. Snavley said that as AMP president he intends “to continue our tradition of advocating for composers and sound designers, of expanding our reach into new markets, and providing a forum for professional sound creators.” The slate of West Coast officers elected to serve under Snavley consists of chapter first VP Reinhard Denke of stimmung, Santa Monica; second VP Peter Donald of Jazz Planet, Santa Monica; and secretary/treasurer Tina Reyes of Elias Arts, Santa Monica. Other West chapter board members are: Myers; Dain Blair of Groove Addicts, Los Angeles; Howard Dubin of Chris Bell & Company, West Los Angeles; Andrew Hagen of Schtung Music America, Santa Monica; Judy Santi of Team Services, Burbank; Ann Marie Wachel of Soundelux Design Music Group, Hollywood; and Roger Wojahn of Wojahn Bros. Music, Santa Moinca. AMP maintains chapters in New York, Los Angeles and Chicago. Goals of the organization, which represents companies in the business of creating spot music and sound, include addressing common concerns, such as commercial production procedures, composer royalties, rights agreements, group insurance protections, and the promotion of original music in advertising. AMP is affiliated with the Association of Independent Commercial Producers (AICP).
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More