Hybrid creative and production studio Ammolite Inc. has added director JIHYE to its roster of multi-hyphenate talent. Ammolite will rep JIHYE in the U.S. for commercials and branded content. This marks her first signing with a production company.
Born on a farm in South Korea and raised by her grandparents, JIHYE is out to make good stories with good people. She has lived in New York for over 25 years, taking a brief hiatus in Virginia to attend UVA and gain some work experience. After returning to NYC, JIHYE began interning before working as a producer. She began directing her own work in high school, and continued upon her move to NYC. An early breakthrough project for Equinox exposed her work to a wider audience, and she has since helmed spots for Ford, Bud Light, McDonald’s, HBO, and Air Jordan, among others.
The camera has a voice of its own in JIHYE’s work, moving with fluidity and energy, drawing the viewer into the world, and creating a dynamic and instant familiarity with the characters who fully inhabit the moment as it is unfolding. These instincts serve JIHYE well across a variety of genres and projects, defined by action, sensitivity, and a documentarian’s appreciation for the revealing nature of detail.
“JIHYE is a force of nature,” said Ammolite Inc.’s founder and CEO Emil Nava. “Her work is bold, vibrant, and has a life-force to it. She has something unique to say, which comes through in every frame of her films.”
“I knew I wanted to direct since I was very young, but there wasn’t a manual for how to be a filmmaker,” said JIHYE. “Commercials have been a really good space for me. It’s been my film school. I’m lucky to say that. I put a lot of emphasis on working with good people, I surround myself with them. That’s what makes Ammolite such a great fit.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More