By Haleluya Hadero
NEW YORK (AP) --Amazon CEO Andy Jassy signaled confidence that the company will get costs under control in his annual shareholder letter, where he also noted the tech giant was "spending heavily" on AI tools that have gained popularity in recent months.
In the letter, Jassy described 2022 as "one of the harder macroeconomic years in recent memory" and detailed the steps Amazon had taken to trim costs, such as shuttering its health care initiative Amazon Care and some stores across the country. The company had also slashed 27,000 corporate roles since the fall, marking the biggest rounds of layoffs in its history.
"There are a number of other changes that we've made over the last several months to streamline our overall costs, and like most leadership teams, we'll continue to evaluate what we're seeing in our business and proceed adaptively," Jassy wrote.
The company's profitable cloud computing unit Amazon Web Services also faces "short-term headwinds right now," despite growing 29% year-over-year in 2022 on a $62 billion revenue base, Jassy wrote. He noted challenges for the unit stem from companies spending more cautiously in the face of challenging current macroeconomic conditions.
Despite the cuts and "turbulent" times, Jassy said he strongly believes Amazon's "best days are in front of us."
The Seattle company will continue to invest in specialized chips most used for machine learning, its advertising business as well as generative AI tools. The tools are part of a new generation of machine-learning systems that can converse, generate readable text on demand and produce novel images and video based on what they've learned from a vast database of digital books and online text.
"Let's just say that LLMs and Generative AI are going to be a big deal for customers, our shareholders, and Amazon," Jassy wrote, using the abbreviated version of Large Language Models, or AI that can mimic human writing styles based on data they've ingested.
On Thursday, Amazon also announced several new services that will allow developers to build their own AI tools on its cloud infrastructure.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More