He assumes agency's creative helm in tandem with chairman/CCO Luiz Sanches
AlmapBBDO has made changes to its creative team, with the promotion of Marco “Pernil” Giannelli to chief creative officer. This shift comes as part of a natural transition already underway in the agency, at a time when Almap has consolidated its creative output in step with a major increase in new business, having brought on nine new clients over the past year. This latest development means that chairman/CCO Luiz Sanches and Pernil will work as a duo at the helm of the agency’s creative department.
“We believe in big ideas and in investing in the in-house talent that comes up with those ideas, day after day, alongside us all. Pernil is one of the most-awarded creative directors in the world, and he has a remarkable knack for telling stories across a variety of platforms,” said Sanches. “So this recognition is not only natural, it’s well-deserved, and it’s an absolute pleasure to have him by my side so we can both oversee the agency’s continued expansion, always grounded in our belief in the power of creativity as a fundamental vector for effectiveness for our business and our clients.”
Pernil said, “It’s a huge honor to tackle this latest challenge at an agency I’ve always admired–first as an outsider, and, for the past 13 years, from the inside. I’m committed to helping cement the fundamental changes the agency is undergoing, all while maintaining Almap’s real essence: creative work.”
Pernil has been a crucial part of building the major work that led Almap to the 2020 title of “Global Agency of the Decade” at the Cannes Lions. A copywriter by trade, he had been serving as executive creative director at Almap, where he’s been since 2008, heading some of the most popular campaigns of the past few years for brands such as O Boticário, VW, Bradesco Seguros, Havaianas, Pepsi, Pepsico, Gol, Mars, and Cielo. He has also served at Ogilvy and agencies including Giovanni/FCB, Euro RSCG, Lew’Lara TBWA, in addition to a few stints abroad at Leo Burnett and Fischer (both in Portugal).
“Beyond the undeniable creative excellence he brings to our clients’ businesses, Pernil has a special gift for dealing with people. I’m sure that, with all his talent, he’ll add tremendous value within the culture of innovation and the paradigm shifts currently underway at the agency,” added Filipe Bartholomeu, AlmapBBDO’s CEO.
This promotion comes at a particularly fortuitous, special time for AlmapBBDO: an era of remarkable growth, especially over the past two years, as the agency has taken on new clients–WhatsApp, Facebook, Amazon, Elo, Cielo, and LG, to name a few. And that’s to say nothing of the company’s organic growth and increased digital output, which has come to represent a considerable proportion of its revenue.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More