Bullitt has added Allison Amon to its management team as EVP of sales and development. She will work closely with president/EP Luke Ricci on the company’s continued growth in the realm of branded entertainment and advertising.
Formerly a partner, executive producer, and co-owner of Chelsea Pictures, Amon spent 18 years shaping and developing that company into a world-class entity winning awards at Sundance, the Emmys and numerous Cannes Lions, among others. Prior to Chelsea, she was head of production at Palomar Pictures and a freelance producer who collaborated with noted directors and production companies on both commercial and music video projects.
“Over the years I have admired Allison and everything she has accomplished,” said Bullitt’s Ricci. “We are deeply enthusiastic about the incredible insight and perspective that she brings to the company and we look forward to having her as part of our executive team.”
Amon described her new roost, Bullitt, as “a vital force in solving brand challenges with amazing talent, original and strategic vision that is keenly attuned to where the industry is going. I am inspired by the creativity and direction of the company, and look forward to helping shape its future.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More